Red Bull Catch Up National Championship Debut Edition Managed by Jagran Solutions
by Shantanu Jain Marketing | April 16, 2018 | News
Jagran Solutions Red Bull
Gurgaon witnessed the National Finals of Red Bull Catch Up, a one of its kind amateur Go Kart tournament for women, at SMAAASH SkyKarting, a popular sports and entertainment centre. Drifting her way through the qualifiers in February and the finals, Anjali Anto emerged as the winner of the tournament and earned herself a ticket to Singapore to experience a Formula 1 Grand Prix first hand.
Jagran Solutions (A Unit of Jagran Prakashan Ltd.), planned and executed pre-promotion for generating participation, all the qualifying rounds and finale event for Red Bull Catch Up National Championship at SMAAASH SkyKarting.
The significance of the tournament was enhanced by the the participation of Mira Erda, India’s first female driver to compete in one of the highest classes of Formula Racing. Every group qualifier comprised of Mira starting last and overtaking the participants until the finish line. The participant to reach the finish line first, before Mira could overtake her, was declared the winner.
The qualifying rounds took place between February 06, 2018 and March 03, 2018 in Mumbai and Gurgaon; and witnessed a total participation of more than 600 amateur female racers. The national finals saw the top 10 time setters from each city competed for the title. They were then broken up into four groups of five, with the top four winners from each race competed in the final race.
Talking about the National Finals of Red Bull Catch Up, Mira Erda said, “I am extremely elated to be associated with Red Bull who has always encouraged aspiring female motorsport enthusiasts through tournaments like Red Bull Kart Fight and Red Bull Catch Up. Today will always be special for me as I shared the track with ambitious women racers from around the country.”
Red Bull Catch Up aims to provide female amateur racers and racing enthusiasts the chance to experience the pro side of karting and get a competitive but fun outing at the track. It’s a karting tournament designed to find the fastest female amateur kart racer in India.
In a conversation about this grand event, Pawan Bansal, COO at Jagran Solutions said “It is a proud moment for us to execute the first of its kind Championship for Women. Kudos to the team who executed the project seamlessly! Projects like this represent our collective hope for a future whereby we neutralise gender gap, this kind of initiative can boost the morale of women of our nation.”.
The significance of the tournament was enhanced by the the participation of Mira Erda, India’s first female driver to compete in one of the highest classes of Formula Racing.