Bajaj Allianz Life Announces New Campaign 'Samjho Ho Gaya' Targeting Millennial Investors

Marketing | April 13, 2018 | News

Bajaj Allianz

Bajaj Allianz Life Insurance launched its latest campaign Samjho Ho Gaya, which is designed to speak to consumers on its brand promise – Life Goals. DONE. The nationwide campaign targets life maximizers, the new age investors of India who are taking advantage of India’s fortitude. These investors have life goals that include entrepreneurship to persuade a passion, destination anniversary celebrations, or fulfilling the dream to get an international B-School degree, amongst others. As these investors look for convenient, reliable and value-packed investment solution, Bajaj Allianz Life reaches out to them stating that if they have a life goal, think it done. #SamjhoHoGaya #LifeGoalsDone.

The latest campaign also signals the new philosophy at Bajaj Allianz Life and that of being the ‘enablers of life goals’. The company has been realigning its teams, products and services to showcase the positives of life insurance and be seen as a preferred investment solution when one plans for their life goals. 

Speaking on the campaign, Mr Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, said, “Defining our new brand essence anchored on unique product offering, the campaign expresses the company’s purpose. We are here to enable Life Goals of our customers so that they can live life to the fullest. Resonating with Life Maximizers, the new age investors, we aim to build engagements and start conversations around #LifeGoals in an insightful manner. Aided by sustained 360-degree marketing efforts, and most importantly, through reconfiguration of key customer touch points, our objective is to make brand Bajaj Allianz Life synonymous to authentic Life Goals Enablers over a period of time”.

The company took to social media to engage with customers and connect over a digital campaign. The latest TVC was unveiled during a Live session that was organised to connect every stakeholder group together and share the company’s new philosophy. 

The latest campaign also signals the new philosophy at Bajaj Allianz Life and that of being the ‘enablers of life goals’.

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