Peter England Ties Up With Chennai Super Kings As Official Apparel Sponsors
by EVENTFAQS Bureau Marketing | April 13, 2018 | News
Peter England Chennai Super Kings
Peter England has announced a collaboration with Chennai Super Kings, the two-time champions of the prestigious Indian Premier League Trophy (IPL). As the official Apparel partners, Peter England will be styling CSK players and will also be the official cheerleading partner of ‘Whistle Podu Machans’, giving the cheerleaders an exciting new avatar this year.
This merger will prove to be a treat for CSK fans who wish to take home a piece of memorabilia of their favourite team, as it will bring to stores many interesting co-branded CSK merchandises available at select Peter England exclusive stores.
Speaking on the partnership, Mr. Manish Singhai, Chief Operating Officer, Peter England, “We are happy to associate once again this year with Chennai Super Kings to celebrate the spirit of cricket and take the brand closer to a larger audience. Our new range reflects the ethos of this partnership and is a celebration of the sport. Besides this, Peter England’s revamped wardrobe for the youth offers an array of fashionable and innovative options ranging from comfortable office wear to a wide range of casual wear”.
Mr. KS Viswanathan, Chief Executive Officer, Chennai Super Kings said, “Peter England epitomises the spirit of Chennai Super Kings in the manner it has earned the trust of millions of Indians by consistently delivering quality to grow into a much-loved and one of the largest menswear brands in India.”
Peter England once again announces its partnership with Chennai Super Kings (CSK).