Pidilite Industries Conference 'Mission Possible' a Roaring Success; Executed by OnStage

Business Events | April 4, 2018 | News

Pidilite Industries OnStage Experiences LLP

OnStage Experiences LLP recently crafted an #OnStageExperience at the annual sales conference for the Construction Chemicals (CC) division of Pidilite Industries. OnStage has been a preferred events partner for sales conferences and international dealer meets for the different divisions of Pidilite over the last 4 years. The event held at JW Marriott, Hyderabad witnessed a 600 strong sales force of the Dr. Fixit and Roff brands live and experience the theme of 'Mission Possible' during the 3 days of the conference from February 15 to 17, 2018.

With Pidilite’s CC division having aggressive plans for their future growth, the client and OnStage jointly finalised on the theme of ‘Mission Possible’, with a complete military boot camp treatment to the conference.  The objective was to get the Sales team inspired and invigorated. Right from the invite, which was designed and executed like a short film, where the mission control headquarters called on the sales troops to be part of the Mission (Sales Conference) in Hyderabad, to the military march entry that every sales team planned and executed during the opening of the conference; all of it brought the theme to life.

The stage and venue construction, the theme song for the conference, the visual content that was created as part of the business presentations - all complimented the theme, giving the conference a complete martial look and feel. 

Apart from the business agenda, the conference also included some fun elements around the theme and had an awards night aptly titled the ‘Gallantry Awards’ and a talent show night – called the ‘Talent Wars’ followed by a gala evening. 

“Over the years, our biggest challenge with the sales conferences for Pidilite has been the constant creative reinvention that we have to come up with as part of the event, engagement and experience. While learnings are always incorporated from the sales conferences of other divisions, every division of Pidilite also engages in a healthy competition of executing their own sales conference better than the other divisions. This constantly pushes us at OnStage to generate better ideas, experiment with our individual and team creativity and execute an overall experience that sets a new benchmark, ”, says Hatim Bharmal, Partner with OnStage. 

Dyu D’Cunha, Partner at OnStage and the conference compere says, “At OnStage we have perfected the art of ‘UnConferencing at Conferences’. While most business conferences tend to become monotonous and get jargon-heavy with PowerPoint presentations, we found the right formula to create an environment that is high on energy, includes a fun quotient, and lends to a better understanding of the messages being delivered as part of the conference’s business goals and vision. This is done mainly through the execution of the theme, the content created for the conference and our USP - games and engagement activities mapped to the business objectives that are conducted in between presentations. These business energizers are always customised by team OnStage based on learnings and takeaways that the client wants the participants to connect with and remember post the conference."

The event held at JW Marriott, Hyderabad witnessed a 600 strong sales force of the Dr. Fixit and Roff brands live and experience the theme of 'Mission Possible'.

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