CEO Lindsey Ueberroth and Executive Vice President Saurabh Rai

Preferred Hotels & Resorts Celebrates 50th Anniversary by Announcing 13 New Hotel Openings in 2018

Industry Watch | March 30, 2018 | News

Preferred Hotels & Resorts

With over 650 member hotels, resorts, and residences across 85 countries, the Preferred Hotels & Resorts is without a doubt, one of the world’s largest independent hotel brand. The hospitality giant, recently kicked off its Asia Pacific series of 50th Anniversary celebrations at The Leela Palace New Delhi with a specially curated afternoon luncheon presentation at Le Cirque, hosted by CEO Lindsey Ueberroth and Executive Vice President Saurabh Rai.

“As we commemorate the Preferred brand’s 50-year legacy of inspiring travel, we are more committed than ever to providing travelers with even more opportunities to embrace the spirit of independence and to making our pineapple logo synonymous with the ultimate hallmark in world-class hospitality,” said Ueberroth. “It is so exciting and humbling to see how far we have come as a company, and I am delighted to have the opportunity to celebrate this major milestone with our associates, partners and friends from around the world.  

“As the region’s largest independent hotel brand, Preferred Hotels & Resorts is entering its 16th year in India, and we are focused on continuing to build on the foundation of our company’s 50-year legacy of championing the independent hotel space. We are committed to forging ahead with more innovative and strategic consumer-focused initiatives to foster greater engagement in this market,” added Rai.

Through a detailed presentation at the event Ueberroth highlighted on the Preferred Hotels & Resorts growth story and how the company had exceeded their hotel development goals in the South Asian region and welcomed 18 new hotel members since the rebranding in 2015, including 7 in India last year. These included- The Chedi Mumbai, Turyaa Chennai, WelcomeHotel Coimbatore, Shahpura House, Shahpura Haveli, Fortune Inn Promenade, and Feathers-A Radha Hotel.

Ueberroth also shared that the Preferred Hotels & Resorts is now aiming to grow their portfolio in the South Asian region by 10, to make it 50 hotel members by the year 2020.

Some of the other major highlights of Ueberroth's address were that the company will place a concerted focus on growing its Preferred Residences collection, which now stands at 70 members globally, with a goal of reaching 100 destinations by the year’s end. 

Additionally, the I Prefer Hotel Rewards program is the other corporate priority for the hotel brand this year and the company will be introducing new enhancements to member benefits and exclusive offers that will leverage on the Golden Anniversary campaign and its social components to further strengthen engagement with their loyal guests. 

One of the biggest news for the Preferred Hotels & Resorts this year is that the hospitality giant is set to launch 13 new independent properties this year spread across the globe.

Looking ahead, Preferred Hotels & Resorts is aiming to grow their portfolio in the South Asian region by 10, to make it 50 hotel members by the year 2020.

Subscribe to Newsletter

   

0

Twitter Feed

Facebook Connect

Recent Headlines

Resources

View All

Artists

View All

Agencies

View All