Seventy Seven Entertainment Celebrates 16 Formidable Years in the Business with a #Super16 Campaign
by EVENTFAQS Bureau Industry Watch | March 29, 2018 | News
Founded in the year 2002, on March 27, Seventy Seven Entertainment (also known as 7ty7 Entertainment) has been an influential player in the events and experiential marketing ecosystem of the country, having produced some of the largest and greatest event masterpieces held across India and the world. The agency has recently completed 16 formidable years in the business and is celebrating the milestone with a uniquely crafted #Super16 Campaign that will see a mega celebration coupled with a host of exciting activities and engagements for their employees. Seventy Seven Entertainment boasts of having created experiences for over 300 brands, reaching over 8 million people worldwide with their digital activations, and built business platforms in 39 countries in its illustrious 16 years run so far.
Kicking off the milestone celebrations yesterday, the agency treated its employees with an exciting day filled with activities, like DJ working, Movie Making Competitions, An Open Mic Session, Weird Pong, Spray Painting, Digital Challenges, Minute to Win it Challenges, Telly Games and other thrilling engagements. The day ended with a Silent Disco Party, keeping the spirits high till the very end of the celebrations.
Speaking exclusively to EVENTFAQS, Daryl Sheldon, Co-Director, Seventy Seven Entertainment shares, “As we reflect back on our journey that started in early 2002 and the way the industry has evolved from event managers to experiential marketers. We at 7ty7 take immense pleasure in how we have grown from strength to strength over the years, and introduced new vertices and offerings to our clients to ensure we are always ahead of the game. Our strength and secret ingredient has always been Our People and therefore as a part of this year’s campaign we are celebrating them through our initiative of #SuperYou #SuperUs #Super16.”
7ty7 have lived up to their promise of celebrating and nurturing their teams, over the years as well. The company is one amongst very few that celebrates their work and teams, each year through an international offsite. This year too, as part of the #Super16 celebrations, the 7ty7 offsite will be hosted in Paris! This annual outing has traveled through enviable destinations in past years too, including, Vienna, Bratislava, Prague, Istanbul, Penang and many other exciting destinations.
Commenting on the importance of an annual offsite that is aspirational, Sheldon added, "Our teams work on projects in the most exotic destinations of the World, for the best brands of the World. Why should 7ty7's offsite fall short in any way? We understand the value of team members and what they contribute to our clients, and they deserve the same, if not better!"
The agency boasts of having created experiences for over 300 brands through its 16 successful years. To celebrate this milestone, a day full of activities and fun was planned for 200 member of 7ty7.