Jagran Solutions Helps Dabur Red Paste Create Guinness Record for ‘Largest Oral Hygiene Session'

Marketing | March 27, 2018 | News

Jagran Solutions Dabur

Dabur Red Paste India recently created the Guinness World Record by successfully organising the ‘Largest Oral hygiene session’. The session, with 1,822 school children as participants, was executed by Jagran Solutions (A Unit of Jagran Prakashan Ltd.).

By organising this session with 1,822 school students of Amity International in Gurgaon Haryana, Dabur Red Paste has surpassed the previous Guinness World Record of ‘Largest Oral Hygiene session’ of 1,507 participants.

Talking about the initiative, Dabur India Ltd Marketing Head-Oral Care Harkawal Singh said: “We are proud to be a part of this Guinness World Record feat for largest Oral Hygiene session. Oral hygiene is an important part of being fit and healthy. If you look after our body and eating habits, it becomes equally important to look after our basic oral and dental hygiene. However, brushing your teeth is generally seen as a mundane and routine activity. So, there's a need to educate consumers and especially children about oral-care and its impact on overall well-being. This session is part of our several initiatives towards promoting oral hygiene among the new generation”.

Alongside, Dabur is also running a mega initiative, christened Dabur Red Paste Dental Brigade, under which a team of dentists and representatives from the company have conducted free dental check-ups of an estimated 8 lakh school kids from more than 1,600 schools in Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh, Uttar Pradesh, Uttarakhand, Delhi/NCR, Punjab & Haryana.

Speaking about this mammoth task Sunil Sharma, DGM-Activation Head – Dabur said: “This clutter breaking approach was taken to stand out significantly and register the brand message clearly to the end user. This award has been one of the biggest achievements by us in this segment”.

As it’s been rightly said, “It’s never too early to encourage healthy oral hygiene for children”, understanding this habitual nag amongst the kids, Jagran solutions with its marketing dexterity and proven body of work over the years created another history.

Envisioning and ideating the campaign right from congregating around 1822 kids, all at one place - Jagran Solutions constructively methodised entry of the children with Paper hand tags, sprucing, configuring into rows, and relevant groups to whip it all into shape. Jagran solutions did a sturdy task of arranging as many toothpaste tubes, toothbrushes, and flosses. Also administering the swarming procession of brushing teeth all in groups, together with a punctilious inspection carried within.

In a conversation about this latest achievement, Pawan Bansal, COO at Jagran Solutions said, “The tremendous outpouring of appreciation and acknowledgement for this collaborative masterpiece created is highly flattering. Kudos to the team who made this mammoth task a reality. This Guinness World Records achievement represents our collective hope for a future whereby children are protected from oral health diseases and that our initiative can contribute to the society as a whole”.

The session, with 1,822 school children as participants, was executed by Jagran Solutions (A Unit of Jagran Prakashan Ltd.).

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