Essilor India Explores the X-factor with Fountainhead MKTG

Marketing | March 27, 2018 | News

Essilor Fountainhead MKTG

Essilor India, the leading ophthalmic lens maker recently launched its X series lenses in four Indian cities of Chennai, Delhi, Bangalore, and Mumbai. The launch events, managed by Fountainhead MKTG, from Dentsu Aegis Network, took place from February 5 to 10 2018. 

Attended by the partners and key customers of Essilor, the launch of the X series aimed at introducing new age technology and benefits of the Varilux X. The theme of the launch event revolved around the ‘X Factor’ that drives one’s ability to rise above challenges and helps them make a mark. To emphasize and instil this thought in the minds of the attendees, a story was brought alive by an enthralling TRON dance performance. The visual approach of the entire event was weaved using a premium combination of Black and Gold.

“Fountainhead MKTG did a great job. The team's calm and approachable demeanor is commendable in the chaotic event management business", said Ms. Mishna Fernandez, Brand Head, Varilux Series.

Mr. Arindam Roy Chowdhury - AVP and Branch Head, Bangalore commented, “Creating the X Factor theme was an exciting process, in terms of concept, launch, engagement, and installation. We are extremely thankful to Anish and team for having the confidence in us to pull this off. It was a pleasure working with them in creating this memorable experience for Essilor and their partners.”

The five-day event took place from February 5 to 10, 2018.

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