Jagran Solutions Manages the Launch of Discovery India's New Show 'Indian Submariner'
by EVENTFAQS Bureau Marketing | March 23, 2018 | News
Discovery Channel, India’s leading destination for factual entertainment recently launched a special series on the Indian Submariners as a part of its extremely popular Breaking Point Franchise. This is the first time that any private broadcaster will showcase a TV series on the underwater warriors of the Indian Navy – the submarine arm which just celebrated its golden jubilee anniversary in December 2017.
Jagran Solutions (A Unit of Jagran Prakashan Ltd.) conceptualised and executed the event for Discovery, starting from ideating to designing the set-up, managing dignitaries to even crafting the launch moment for the show.
The launch was organised at Kota house New Delhi where the show started with the speech of Zulfia Waris, Vice-President & Head, Premium & Digital Networks, Discovery Communications India. Zulfia commented, “We are delighted to take the Breaking Point franchise further with this special series on Indian Submariners. The world of Submarines is complex, it is as much about physics, calculus, chemistry and thermodynamics as it is about human skill, and machine excellence. Therefore, to make it more engaging and entertaining for the audiences, we have deployed a common man’s representative in anchor Harman Singha who lives the life of submariners and shares the joys, the pains, the exhilaration, the satisfaction of being a submariner of Indian Navy.”
Presence of Vice Admiral Srikant AVSM, Indian Navy made the afternoon more unique. In his remarks, Vice Admiral Srikant AVSM, Indian Navy said, “The Indian Submarines in its chartered 50 years of existence have made important contribution to national security. The Golden Dolphins, proudly adorned by Indian Submariners, reflects our passion, devotion, sweat and toil. A successful officer gets to put it on his/her uniform but it gets imprinted on your heart”, said Vice Admiral Srikant AVSM, Indian Navy.
Post introductory session of the show the first glimpse of Indian Submariner were revealed with a playback video to media.
Talking about the Mr. Pawan Bansal, COO at Jagran Solutions added “It was an honour for team Jagran to execute the launch for the unique show and we are thankful to Discovery for trusting us. The greatest pleasure was to work with Discovery team to sync their thought process to execute the launch that not only struck a chord with the folks but also garnered a lot of PR mileage.”
Jagran Solutions (A Unit of Jagran Prakashan Ltd.) conceptualised and executed the event for Discovery, starting from ideating to designing the set-up, managing dignitaries to even crafting the launch