India’s Inaugural Luxury Lifestyle Weekend Concludes in Mumbai
by EVENTFAQS Bureau Entertainment | March 12, 2018 | News
Luxury Lifestyle Weekend Jio Garden
Luxury Lifestyle Weekend (LLW) - India’s inaugural platform brought together luxury brands and consumers in Mumbai was devised and produced by the country’s premier luxury consultancy and experiential service-provider, Magnanimous Group. The platform showcased one-of-a-kind interactive experiences across 10 categories at Jio Garden until Sunday, 11th March 2018.
To celebrate the launch, the LLW team, together with Atout France (the France Tourism Development Agency), and La Vallée Village (a member of the Bicester Village Shopping Collection), hosted a vibrant Opening Evening at the venue. The event saw a Parisian themed soirée, where guests were invited to enjoy the musical stylings of Natty Congeroo and The Flames of Rhythm (one of Europe’s leading swing bands). The evening also saw a performance by powerhouse singer and young style icon Ananya Birla. Rounding off the evening was an exclusive fashion showcase by the talented, young designer Gabriella Demetriades, and her eponymous label Deme. Actors Rhea Chakraborty and Mandana Kareemi sashayed down the runway in key looks from Deme’s capsule collection created exclusively for LLW and in homage to the start of the Spring-Summer season. Guests including, Neerja Birla, Pratima and Gaurav Bhatia, Jaspreet Chandok, Vikram Raizada, Milan Luthria amongst others were seen enjoying the evening.
Speaking about the inaugural edition, Mr. Akash Sheth – Managing Director, Luxury Lifestyle Weekend shared, “The Luxury Lifestyle Weekend promises three days of exclusive, never-seen-before luxury experiences. As much as luxury is about products, it is also about intangible nuances that inspire, delight and amazes you. With Luxury Lifestyle Weekend, we curated experiential that help existing and aspiring consumers of luxury engage and connect with the brands more deeply than ever before. Every brand presented an engagement that encouraged all guests to go beyond browsing and deep-dive into the story and philosophy behind a product.
Presenting an intimate visual layout, LLW worked with eminent architect Rooshad Shroff to transform the venue to present both expanse and experience for guests. Over 100 Indian and international luxury brands had set up bespoke pop-up experiences across verticals like Art, Automobiles, Decor, Real-Estate, Hospitality, Jewelry and Watches, to name a few.
The country’s first and largest platform for purveyors and consumers of luxury was hosted at Jio Garden, BKC until March 11, 2018