How Fastrack Engaged Over 60K Music Lovers Through On-Ground Activations at Vh1 Supersonic
by EVENTFAQS Bureau Marketing | March 9, 2018 | News
Fastrack Vh1 Supersonic
Uniting all music lovers in Pune, the 3-day long Vh1 Supersonic 2018 was an unprecedented crowd puller this season. The Festival was lauded not only for its spectacular and diverse line-up of artistes like Sean Paul, Marshmellow, Alt-J, Major Lazer, Incubus and many more, it also strengthened its consumer engagement experience in collaboration with one of India’s finest youth brands, Fastrack. Audience footfalls grew by more than twice over its previous edition with over 60,000 music lovers having a complete blast over the 3 days.
One of the biggest highlight for festival-goers at Vh1 Supersonic this year was definitely the super-cool experiential zones by Fastrack at the festival grounds as these completely set the momentum in place, even before any of the artists stepped up on the stage.
Vh1 Supersonic 2018 saw Fastrack coming on board for the second consecutive year as the Style Partner. As part of the association Vh1 Supersonic organized a Supercrew Contest for its young fans hinging on Fastrack’s ongoing campaign Shut The Fake Up campaign. The winners received a money-cant-buy opportunity of closely shadowing the Supercrew while at work during the festival. Further, riding on their message to call out fake connections and behaviours, Fastrack also installed life-size quirky installations like the Claw Slide, Faketionary setups, Pledge booths and much more to engage and entertain the consumers.
Spellbound by the overwhelming response from the industry and fans alike, Saugato Bhowmik, Business Head, Integrated Network Solutions and Consumer Products, said, “We started off with an aim to provide fans with the best ever live experience, which surpasses all previous benchmarks and we are proud to have succeeded in our endeavor. Big thanks to our key partner, Fastrack, who put their faith in the propositionl. This year they took the association to the next level with a greater degree of integration into the festival. I am proud to say that together, Vh1 Supersonic and Fastrack have a unified vision of creating magic for the audience and we succeeded on that count.”
Taking the experience to a different level, Fastrack also created a special lounge with various activities for the consumers such as Shoot the fake, Beat the fake. The lounge not only had the best view to see the Live stage, it also successfully became the fan favorite with the added attractions. People could also witness the exuberance of the festival through social media conversations with contests and live sharing of the event on Fastrack’s handles.
Elated about the successful edition, Ayushman Chiranewala Head of marketing- Fastrack shared, “We were extremely glad to associate with Vh1 Supersonic for the second year in a row. The brand synergies matched perfectly as both parties believe in leaving a lasting impression on young minds. We were very impressed by the previous year’s edition of the festival, and hence we decided to collaborate again for the 5th edition. We upped our partnership by coming on board as the Style Partner, solely because of our belief in style credentials of Vh1 Supersonic. We enjoyed the collaborative way in which we decided all the audience engagements and I have to say that the 5th edition exceeded all our expectations”
The fifth edition of Vh1 Supersonic kept fans entertained all throughout with 6 curated stages, featuring 8 different genres. Vh1 Supersonic collaborated with Symbiosis Institute of Design for its splendid art and design, turning the festival into a beautiful canvas on which some of the quirkiest and most interesting art was exhibited.
One of the biggest highlight for festival-goers at Vh1 Supersonic this year was definitely the super-cool experiential zones by Fastrack at the festival grounds