Kokuyo Camlin Associates with Yash Raj Films to Host ‘Hichki Teachers Award’

Marketing | March 5, 2018 | News

Camlin Yash Raj Studios

Kokuyo Camlin, the premier stationery brand recently associated with Yash Raj Films’ upcoming Hindi movie ‘Hichki’ to host ‘Hichki Teachers Award’ and felicitate over 300 teachers from more than 250 schools in Mumbai. Lead actress of the movie, Rani Mukerji honoured these teachers at a glittering ceremony held at Yash Raj Films Studios. As part of the awards, there were special screenings of the movie organized for the school teachers who are no less than stars in real life.

Commenting on the association, Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin said, “Our brand Camlin enjoys a very strong connect with teachers who are an extremely crucial facet of any society and play a very significant role in the formative years of a child. The whole initiative to co-host ‘Hichki Teachers Award’ is our small way of expressing gratitude to those teachers who have overcome barriers themselves to serve as role models for the students to look upto. Given the story line I am sure the movie will do well and inspire a lot of people in overcoming challenges in their respective life.” 

Manan Mehta, VP Marketing and Merchandising, Yash Raj Films said, “Our endeavour with this initiative was primarily to recognise this humble profession of teaching and secondly to show our film first to this noble teacher’s community and get to understand what they felt after watching it. We are delighted to share that the movie was very well-received by the 319 school teachers and principals representing 250 plus schools. they shared they could relate it to their own struggles in life and were all the more thrilled on being felicitated by the film’s actress Rani Mukerji. The teachers came out feeling more empowered and touched after watching the movie.”

The awards felicitated over 300 school teachers for their grit & determination.

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