Star Sports Partners Ministry of Youth Affairs and Sports Creating A National Sports Movement

Entertainment | February 23, 2018 | News

Star Sports

Khelo India School Games (KSIG), a one of its kind, category defining, holistic sports development programm has been initiated under the aegis of the Ministry of Youth Affairs and Sports in partneship with Star Sports. The new initiative is already breaking ground to emerge as a platform for the Indian sports set-up, providing a shot in the arm it has needed for long. What has stood out with the inaugural edition of the initiative is the quality broadcast which has allowed for new talent to come through and make India take notice.

Star Sports, with their vision of fostering a comprehensive, multi- sports ecosystem in India has taken on the mantle to produce and broadcast the games across diverse regions of the country. They are also the first private broadcaster to do so. With state-of-the-art broadcasting capabilities, they are produced quality coverage for the school games that has garnered the parents’ attention and will aspire young minds and to go out and play.

Whether it is the vision of creating heroes through story telling or simplifying various sports on television to educate and engage viewers, Star Sports is pushing boundaries to make a diverse range of sports aspirational for today's youth. The highlights of the games were then aired across Star India’s bouquet of channels in Asia Pacific, UK and continental Europe, as well as the Middle-East to drive international exposure and recognition for India's future sporting stars.

Sanjay Gupta, Managing Director, Star India while commenting on Star India’s association with the initiative, said, “It is an honour for us to produce Khelo India School Games and reach out to millions via world class broadcast that inspires parents and teachers to encourage their kids to emulate the feats of future stars. Star India and the Ministry of Youth Affairs together intend to realize a vision of making 30 crore children actively participate in sporting activities for an hour, every day.”

He further added, “All we have needed is a platform that allows such extraordinary youngsters to come forth and express themselves. With Khelo India, these youngsters don’t only get an opportunity to showcase their skills but also a chance to get identified early so that they can be fostered and moulded into sporting stars of tomorrow."

The highlights of the games were then aired across Star India’s bouquet of channels in Asia Pacific, UK and continental Europe, as well as the Middle-East

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