ThinkXQ Weaves Together a Stunning Goan Extravaganza for Hero ‘Rural Immersion Program 2017’

by  EVENTFAQS Bureau Marketing | February 21, 2018 | News

ThinkXQ Hero MotoCorp

Think XQ won the mandate from Hero MotoCorp to manage and execute the Rural Immersion Program, an initiative to reward and incentivise the Rural Sales Executives (RSE) of Hero MotoCorp. The MICE extravaganza took place at the Holiday Inn Resort, Goa, from January 19 to 22, 2018. Think XQ managed all aspects of the event right from hospitality management, concept, design, content and end-to-end management, to the execution of the offsite at the sandy shores of Goa.

On the first evening, the RSEs were treated to a fun-filled dinner on a River Cruise. Dance performances were arranged from Coastal Region of Goa, and everyone took part in the karaoke session arranged on the boat. This was the perfect opportunity to unwind and familiarise themselves with the beautiful destination.

The second day commenced with a half-day conference. The theme of the conference was Wahobali, with all praise for the Bahubalis of Hero Motocorp. The Opening Note was delivered by Shailesh Shukla, followed by a Business Overview by Rohit Katiyar, and an interesting panel discussion was led by Saurabh Budhkar. The Head Rural Vertical, Danish Siddiqui, reinforced the brand ethos and vision with a presentation on “Yaarana Meelon Ka”.

Post the Conference Session, team building activities were arranged on the hotel lawns. The teams were enthused and excited about the activities and showed extreme passion and participation.

Post this session, an awards ceremony was organised to recognise the efforts of the highest performing RSEs. A Cocktail Dinner set up with African acrobats, international dancers and the performance by the versatile band ‘Syndicate’ made for the entertainment of the night.

The Day 3 was filled with fun and games, and the RSEs were taken to the beach to engage in watersports, and a match of cricket on the beach. They were later escorted to one of Goa’s finest casinos - Casino Deltin Royale for dinner.

On the last day, they were given time to bid adieu to Goa before checking out of the resort. This off-site boosted the morale of all RSEs and motivated them to keep up the good work, all while emphasising the vision of Hero MotoCorp.

Akshay Chawla, Managing Director at Think XQ, shared his views on the experience- “It was incredibly rewarding to see a smile on the face of every hardworking RSE. The whole offsite was planned to perfection to avoid any hiccups and ensure an unforgettable time in Goa. The efforts put in by the team at Think XQ made showcasing the beautiful destination possible, and every effort was directed at crafting an XQuisite brand story for Hero MotoCorp. We certainly hope to deliver the same in all future events for our clients.”