ZEE 25 Years Grand Party Sees a Contemporary & Chic Décor by Percept ICE

by  EVENTFAQS Bureau Marketing | February 20, 2018 | News

Zee Percept ICE

Percept ICE, the Special Projects, Events, and Conventions Domain Company of Percept Limited, bagged the mandate of conceptualising and producing the ZEE 25 Years Grand Party in Mumbai. The celebration was held on 13th January 2018 at The Mansion, Four Seasons Hotel, Mumbai.

In 1992, Dr. Subhash Chandra revolutionised the Indian media landscape by launching India’s first Hindi satellite television channel, ZEE TV. Courtesy of his pioneering vision, the launch not only sparked the evolution of not a company, but also an entire industry in itself. Today, ZEE is a household name providing entertainment content to diverse audiences across 173 countries with a reach of more than 1.3 billion people. On the glorious occasion of completing 25 years, the media powerhouse hosted a gala celebration for their distinguished guests that saw a stunning décor and execution by Percept ICE.

The grand party was attended by the legendary Indian cinema icon, Amitabh Bachchan and the Chief Minister of Maharashtra, Shri Devendra Fadnavis accompanied by his wife Smt. Amruta Fadnavis. Superstars Shah Rukh Khan, Akshay Kumar, Aamir Khan, Ranveer Singh, Deepika Padukone, Kangana Ranaut, Boney Kapoor Anil Kapoor, Jackie Shroff, Suniel Shetty, Sunny Deol, Bobby Deol, Karan Johar, Vidhu Vinod Chopra and many other Bollywood stars also lent their illustrious presence to the magnificent affair. 

Percept ICE’s scope of work spanned conceptualising, designing, planning and producing the entire event along with guest relations, art direction, décor, venue transformation and set up, artist curation and technical direction.

The highlight of Percept’s work at the event was the use of an abstract design and the black and white color combination use to give the event a modern and contemporary vibe. Glass was heavily integrated into the event décor by the agency to give it a chic look. The sharp glass bar, art installations, and the subtle lighting effects elevated the event to a different level altogether.  

Commenting on the success of the event, Vidya Alva, Executive Vice President - Events, Percept ICE said, “It was a privilege to receive the mandate to manage the ZEE 25 Years Grand Party. This was a massive milestone achieved by the ZEE Group and the mega celebrations conceptualised had to skillfully reflect the scale and magnitude of this milestone moment. It was a great pleasure to see the outcome of all the planning and detailing unfold for the Grand Party and to have received many compliments for the setup. Many thanks to the ZEE Management for instilling their faith in us.”