DDB MudraMax Creates a Completely Automated Show for Rockwell Automation

Marketing | February 13, 2018 | News

DDB MudraMax Rockwell Automation

Rockwell Automation on the Move (RAOTM) is an industry exposition intended to showcase the future of automation through connected enterprise, demystify Industry 4.0 and exhibiting the cutting-edge solutions that Rockwell Automation has in its array. The event has over the years helped the audiences learn how Smart, Safe, and Sustainable Solutions could turn marketplace challenges into advantages for their industries.

The event this year took place on January 31st, 2018 at The Leela Ambience Gurgaon Hotel & Residences and featured 3 Executive Forums, 20 Technology Sessions, 9 Guided Experience Sessions and 15 one-to-one meetings, along with Media Interviews with Industry Leaders. DDB MudraMax was roped in by the custodians at Rockwell Automation to manage the execution of the platform.

This year, the RAOTM was highly customer-centric and unique on many parameters. For the first time, the RAOTM was completely automated; right from the registration to all the sessions, feedback collection to delegate kit distribution.

All the invitees and the pre-registered delegates received an SMS a night prior, apprising delegates with the self-registration process. DDB MudraMax had also installed self-registration kiosks at the event venue that offered instant badges, along with a welcome notification through SMS. The delegates were also notified through SMS about their sessions 10 minutes prior.

All the interactions between the delegates and the Rockwell Automation Team members were recorded through a unique microsite. All these interactions were mapped real time by the brand team, to offer instant solutions to the delegates.

An interesting highlight of the event was that the delegates were encouraged to give feedback on a touchscreen wall with their movements being mapped real times, and the reports shared with the Rockwell Automation team on a closed group. Furthermore, the event was promoted and gained wide traction on varied social media platforms and specifically Twitter. The event was also live-streamed via Facebook LIVE and Twitter.

Commenting on the stupendous execution by his team, Sanjay Shukla, President OOH & Experiential, DDB MudraMax remarked, “Technology has truly revolutionized the way we live our lives today and the event was a testament to this thought with a scintillating integration of technology at all aspects of execution. We are elated that RAOTM was completely automated for this year and I must say the credit for it goes to the team on the project that has put their heart and soul into the event. The whole experience has made our clients supremely happy and we can’t wait to create bigger and more immersive experiences for them in the future.”

The event this year took place on January 31st, 2018 at The Leela Ambience Gurgaon Hotel & Residences.

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