Backstage Diaries from the Mammoth A.R. Rahman ENCORE- The Concert

Industry Watch | February 5, 2018 | News

MR B Live Entertainment

Over the past 25 years, A.R. Rahman has been relentlessly weaving his magic and has carved a niche for himself in the landscape of the Indian and global music industry. Rahman needs no introduction today, as his melodies have transcended regional and demographical barriers. And in an effort to honor his legacy and commemorate his illustrious career so far, the Encore Tour was conceived.

LIVE Viacom18, along with BookMyShow, brought the A.R. Rahman ENCORE- The Concert, together in association with MTV to four major cities in India.  And, MR B Live Entertainment producers of the Tour joined hands with Book My Show Live Team, AKR Events and Rapport Global Events and worked relentlessly to bring this dream to reality.

In this exclusive feature, we peek behind the curtains of the mammoth tour and dig details from Balaji Manoharan, Director, MR B Live Entertainment and Project Director of the Tour.

“We did it”, says an elated Balaji. “It’s overwhelming to see how a small idea born out of love and honor skyrocketed into the biggest multicity tour India has witnessed. The Encore Tour kick-started in Hyderabad and then sailed into Ahmedabad. The Ahmedabad show will always be close to the audiences’ hearts since this was the first time Rahman took the stage there. The crowd was mesmerized and the sound of enthralled audiences shouting “ENCORE” truly made this journey special. Next was the ‘City that never sleeps’, Mumbai where Rahman played after 5 years and there couldn’t have been a better finale than what we saw in New Delhi.”- he adds. 



Click on the cover image below to read the full story in the Jan-March 2018 issue of Experiential Marketing Magazine. 

In this exclusive feature, we peek behind the curtains of the mammoth tour and dig details from Balaji Manoharan, Director, MR B Live Entertainment and Project Director of the Tour.

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