How GoBananas Made ‘Timeout 72’ an Experientially Awesome Spectacle
by EVENTFAQS Bureau Industry Watch | February 1, 2018 | News
GOBANANAS TimeOut 72
2017 was a phenomenal year for the LIVE Entertainment ecosystem of the Indian events industry. The year not only saw existing IP’s in the country flourish and present themselves in a more immersive avatar but also saw newer event IP’s debuting successfully and taking the experiential quotient at events to a whole new level.
The biggest draw of the year in this regard remains Timeout 72- a 3-day long multi-genre music festival that served music lovers an electrifying, all-encompassing experience that shall remain etched in their hearts for a long time.
Industry veterans wondered if a newly announced festival would be able to live up to the expectations that the audiences have from the ‘Party Capital’ of the country. Thankfully, Timeout 72 that took place at Hilltop (Vagator), Goa, from 27 to 29 December 2017, not only lived up but in fact, superseded those expectations, delivering to its audiences an unprecedented experience to cherish forever.
In this exclusive feature at ExM, we speak to the custodians at Gobananas and Init Design Studios that created the magnificence that was TimeOut 72.
Vicky, Co-founder of Timeout 72, was very clear about what he wanted. He comments, “My intention was to create an experience that would be etched in the memory of people. I was specific about how this experience was not supposed to limit itself to a single event but become a brand. I was also clear about not defining the property as ‘only’ a music festival. I wanted to create a newer, bigger and lasting resonance with the country’s youth. I approached Gobananas because they had been known to create new benchmarks in their areas of work in the past and knew their work will be beyond ordinary. Most importantly, I wanted Timeout to happen in Goa because all said and done Goa was, is and will remain the party capital of India.”
“It was way back in March 2017 when the promoters of Timeout 72 approached us. They wanted to create an epic music festival that the country had never seen before. At that time, Timeout was just an idea. However, they had a grand vision and abundant excitement. Their palpable excitement is what motivated us to get onboard for this project. Our courage, conviction and radical ideas were what excited the promoters to get us onboard for the project.”- says Khantil Mehta, Co-Founder, Gobananas, and Director- Init Design Studio (Design Wing of Gobananas).
Click on the cover image below to read the full story in the Jan-March 2018 issue of Experiential Marketing Magazine.
The biggest highlight of Timeout 72 was undoubtedly the outstanding design and the overall structure of the festival.