BACARDI House Party Sessions Launches Single 'Chak Bass' By MojoJojo
by EVENTFAQS Bureau Entertainment | February 1, 2018 | News
Bacardi Bacardi House Party Sessions
After making music afficinados ride the wave during BACARDI NH7 year-on-year, the leading spirits brand in India partnered OML for yet another musical journey. Bacardi and Only Much Louder (OML) Entertainment teamed up with India’s biggest YouTube sensation, All India Bakchod (AIB), and the renowned electronic dance music producer, Nucleya to hunt for new talent.
Emerging as one of the winners, MojoJojo stole the show with his epic track - Chak Bass. Known for his distinctive brand of crossover music and fine handlebar moustache, MojoJojo aka Akshay Johar, is one of the four winners of the BACARDÍ House Party Sessions hosted by All India Bakchod (AIB) and Nucleya and this is the second music video release of the Sessions campaign.
The contest call for Bacardi House Party Sessions, run through AIB’s YouTube channel, clocked over 1.3 million views and garnered an overwhelming response of a whopping 2, 500 entries by the closing date. BACARDI launched the first house party anthem 'Udd Gaye' by Ritviz, which saw massive response and garnered over 3 million views and is the 4th trending track across all genres on Apple Music, after topping the charts.
The latest fun and peppy track depicts a scenario in a rundown warehouse in a typical Mumbai setting where a high stakes carom championship is underway but events take a surprising turn. Conceptualised by AIB and put together by BACARDI, the latest video combines great music with quirk - the leading demand from the Y-gen.
The main aim behind launching the BACARDÍ House Party Sessions this year was to bring to the world tomorrow’s musical sensations. Unlike most recording labels, BACARDÍ House Party Sessions offers a partnership that will foster each artists’ growth by providing them the right mentorship and opportunities coupled with provision of dedicated time to work on their future tracks and albums with dedicated studio time.
Commenting on the Sessions campaign, Anshuman Goenka, Marketing Head, BACARDÍ India says, “We are ecstatic looking at the overwhelming response that RITVIZ’s work has witnessed. UDD GAYE has become a sensation all over and this is the kind of leap that we aim to provide to our artists. Taking a step further in the direction, we are extremely excited to announce the launch of the second track- Chak Bass by MojoJojo. We are sure that this track will be equally loved by our audience and get us closer to our goal of bringing on board the right mix of experiences and opportunities to take the house party culture a notch higher in the music space. As a constant endeavour, we will continue to discover more such talented artists and help them along their journey. We have been globally known to foster talent and would like to reiterate our commitment to the world of music through BACARDÍ House Party Sessions.”
BACARDI House Party Sessions announces the second song, quirky Chak Bass by MojoJojo.