HIL Ltd. Announces First Ever Partnership With Team Chennai Super Kings For IPL 2018

Marketing | January 31, 2018 | News


HIL Ltd., has announced the first ever association with Indian Premier League 2018 and has partnered with Chennai Super Kings team. As a part of this partnership, all the CSK players’ uniforms will carry HIL company logo as well as its Super brands Birla Aerocon and Charminar logos.

Indian Premier League 2018, which is scheduled to kick off on April 06, 2018 in Mumbai will see team Chennai Super Kings making a comeback after a two year hiatus. Through the association, HIL Ltd is aiming to boost its reach amongst its consumers, dealers and influencers. The company aims to become a game-changer by strengthening the brand’s commitment towards building a dream nation with innovative products. The association will highlight HIL as a one-stop solution provider for all building requirements for modern construction.

Commenting on the association Mr. Dhirup Roy Choudhary, MD & CEO, HIL Limited, said, “We are excited to partner with Chennai Super Kings, which has emerged as champions over the years and look forward to the upcoming IPL season in 2018. The team is known for its performances and consistency, and HIL complements all of this. We truly believe both the teams, HIL and CSK are champion brands, and this association is an exciting platform to establish the same. We are confident that it will bring in a new wave of awareness for HIL and its products and provide a fresh take to evolve the market for HIL. We wish the teams all the luck and look forward to an exciting season of the league.”

“We are glad to join hands with HIL as both of us have synergies of being innovative, passionate and trendsetters. HIL has some of the iconic brands like Charminar and Birla Aerocon under their ante, just the way we have Dhoni, Suresh Raina and Jadeja in our team. Our aim has always been to enhance the experience of our fans and supporters. We believe that this will mark the beginning of a long and fruitful journey for both organisations and help both brands expand its reach” said the spokesperson from Chennai Super Kings.

HIL Ltd's logo along with its super brands' Birla Aerocon and Charminar logos will be on the Team Chennai Super Kings Jerseys at Indian Premier League 2018.

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