Priyanka Chopra New Brand Ambassador For HARMAN

Industry Watch | January 30, 2018 | News

HARMAN International Priyanka Chopra

HARMAN International, the manufacturer of JBL and HARMAN Kardon brands has announced actress, singer, producer, and philanthropist Priyanka Chopra as a global brand ambassador for the above mentioned leading audio brands. As a brand ambassador, the Bollywood superstar will participate in a series of marketing initiatives including social media and brand awareness events for JBL and Harman Kardon.

Other responsibilities also included walking the red carpet at the Clive Davis Pre-GRAMMY Gala Salute to Industry Icons with other luminaries as part of the latest GRAMMY celebration. HARMAN, being the official sound of the GRAMMY's is also the proud recipient of three technical awards for three sub-brands - JBL, AKG and Lexicon brands. 

“Priyanka Chopra is the epitome of a barrier-breaking performer, bringing her iconic style and grace to everything that she does, from her award-winning entertainment career to her philanthropic work, and reaching fans all over the world,” said Ralph Santana, Chief Marketing Officer of HARMAN. “She is a force to be reckoned with and we look forward to working with her to develop innovative and engaging collaborations for our audio brands that are truly unique and first of their kind.” 

“Music brings the world together. It defies boarders, colors and norms, often bridging cultures, genders, and generations,” said Priyanka Chopra. “Songs often become symbols of moments throughout our lives, encouraging, inspiring, empowering, and at times, healing us. I’ve long admired the sophistication of Harman Kardon and vibrant energy of JBL, and am honored to be collaborating with such iconic brands.”

HARMAN, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. has multiple other stalwarts under its banner - music, sports and entertainment, including American multi-platinum performing artist Demi Lovato; prolific musician, producer and humanitarian Quincy Jones; Indian music mogul Dr. A. R. Rahman, world-renowned pianist, educator and philanthropist Lang Lang, 2015-16 NBA Kia Most Valuable Player Stephen Curry; NBA All-Star and musician Damian Lillard; and soccer star Jerome Boateng, among others. HARMAN’s ambassador team reflects the brand's continued emphasis on forging unique and integrated partnerships that reach deeply into culture.

The international singing and acting sensation and B-town superstar Priyanka Chopra signed on by HARMAN international to be the brand ambassador.

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