Oxygen Entertainment Surpasses Grandeur With A Massive Marquee At TATA Mumbai Marathon 2018!

Marketing | January 25, 2018 | News

Oxygen Entertainment Tata Mumbai Marathon

TATA Mumbai Marathon 2018 saw a marquee for runners that was beyond grand, a marquee never seen at an Indian marathon before. Oxygen Entertaiment and Media Solutions Pvt Ltd won the mandate for designing the marquee and surpassed themselves with the execution. 

There was an exclusive hospitality pavilion for all the TATA group runners and mentors. The marquee was massive, 16,400 sq ft huge. The challenge for the creators was not only effectively ensuring over 4,500 runners could be accomodated inside but the construction had to confirm to global norms and standards.

All the 4500+ guests were welcomed into the marquee by the Oxygen Entertainment team with fun props, cheering, and celebrating the spirit of the marathon. There was a special refuel station where every runner was given healthy food and fruits to re-energise after the run.

Multiple photo opportunities were created across the marquee including a life-size medal, finish line, and winners interview booth.Photographers captured thousands of moments and live prints of these photographs were handed over to the runners as memories.

The little runners too were not forgotten as a special kids section was created with balloon art, fun stationery, and activities to keep them enthralled. It was ensured that every participant and guest at the event was involved in the marathon and activities post the event.

A big shout out to the passion, enthusiasm, and energy of thousands of participants and athletes running the largest marathon in Asia, as well as the largest mass participation sporting event of the continent.

Speaking on the occasion, Mr N. Chandrasekaran, Chairman, Tata Group, said, “Events like the marathon promote values like grit, tenacity, excellence, perseverance, belief, commitment, and passion that have been a key part of the Tata Group's ethos since its inception, almost 150 years ago. As a marathoner, I’m personally proud to support this partnership."

Rajesh Gopinathan, CEO & MD, Tata Consultancy Services (TCS), said, “Over the years, TCS has partnered with many marathons around the world. It gives us immense pleasure to continue to be associated with the Mumbai Marathon, which is one of the largest in the country. This time it is even more special, since it is the Tata Mumbai Marathon.”

"Its been a fabulous experience to be a part of the Tata Mumbai Marathon 2018", said Sajjad Meherally, Director, Oxygen Entertainment & Media Solutions Pvt Ltd.

 

The mandate to design a marquee, never seen before on an Indian marathon platform, was delivered successfully by Oxygen Entertainment and Media Solutions Pvt Ltd at TATA Mumbai Marathon 2018.

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