Fountainhead MKTG Showcases The Best of Bollywood At The 63rd Jio Filmfare Awards 2018
by Shantanu Jain Marketing | January 23, 2018 | News
Filmfare Awards Fountainhead MKTG
The 63rd Jio Filmfare Awards 2018 was quite a starry affair with the who's who of B-Town gracing the prestigious event. It was a splendid evening that applauded the brilliant performances of the year 2017 from the Hindi Film Industry. The glitzy award ceremony was held in Mumbai on January 20, 2018 at Dome NSCI, Mumbai.
Bollywood Actor - Shah Rukh Khan made for the perfect host of the evening. He kept the audience entertained with anecdotes on the Indian Cinema then and now, one-liners and his quick wit. Karan Johar, the man who lends a different appeal altogether to every awards show, later joined him to co-host the show.
The duo engaged the audience throughout the event with their great chemistry and comic timing. The evening also witnessed enthralling performances and acts by celebrated stars. Ranveer Singh’s ode to legendary singer Bappi Lahri was one of the most loved performances of the evening. Coming back into action on the stage of Filmfare after six years was Akshay Kumar who delivered an electrifying performance on a fusion of Hip Hop and Punjabi songs that had the audience asking for more.
The versatile Ayushmann Khurrana in his soulful voice paid a tribute to the personalities who passed away last year. Sunny Leone set the stage on fire with her stunning dance moves on songs like Baby doll, Laila Mein Laila among others. Parineeti made for a complete entertainer as she ruled the stage with her engaging dance performance. The 63rd Jio Filmfare Awards 2018 was as much about style and panache as it was about celebrating great cinema and film-making.
The Best Actor award was bagged by Irfan Khan for Hindi Medium and Vidya Balan bagged the Best Actress award for Tumhari Sullu. The Best Film award went to Hindi Medium and Ashwini Iyer won the award for Best Director. The audience was ecstatic when Raj Kumar Rao bagged the Critics Best Actor award for his performance in Trapped. The young actress Zaira Wasim bagged the Critics Best Actress award for Secret Superstar. Filmfare Short Film Awards category in its 2nd year now also witnessed a plethora of talented winners being honored with the Black Lady.
Commenting on the show execution, V G Jairam, Co-Founder, Fountainhead MKTG commented, “Our aim and vision for Jio Filmfare Awards was to make it a seamless experience for both the people on ground and watching on air. The other important goal was to finish the entire show within four hours as anything beyond that tires the audience. We were able to score on all the areas be it the content, production, consumer experience, thus delivering a superlative product.”
Title sponsor for the event was Jio, Associate sponsor Reliance Digital, Associate sponsor Carnival Cinemas, Associate sponsor PC Jewellers, Associate sponsor Gaurs, Powered by Jio Phone, Powered by shivtara, Powered by Pan Bahar, Telecast partners Colors and Jio TV. Blockchain Technologies partner Money Coin Concepts, Fashion Network partner Youdley, Auto partner Skoda, Celebration wear partner Manyavar, Outdoor partner Bright Outdoor Advertising, Cinema advertising partner Khushi Advertising, Hydration partner Blue Pine Water, Food partner Moveable Feast, Beverage partner Living Liquidz Water, English news channel partner Times Now, Radio partner Radio Mirchi, Trophy partner The Award Gallery.
Invitation Partner- Ravish Kapoor
Venue partner- Dome Entertainment Pvt. Ltd
Music partner- T-Series
Designed, Scripted, Directed & Managed by- Fountainhead MKTG
Show Directors- V G Jairam & Ganesh Hegde
Acts Remixed, Choreographed and Designed by- Ganesh Hegde
Technical Direction and Stage Management- On-Cue.
With the hosts at their candid best, entertaining star performances and winning smiles made Jio Filmfare Awards 2018 a night to remember.