Impact Communications Unveils New Brand Identity; Rejigs Leadership Roles
by Shantanu Jain Industry Watch | January 18, 2018 | News
Impact Communications Sanjay Kaul
Impact Communications, a leading rural marketing agency in the country has refreshed its 20 years of well-established brand identity as it unveiled a new logo to its stakeholders today.
It is believed that the refreshed identity comes on the anvil of the agency’s overall expansion plan. Impact Communications also announced the launch of the Last Mile Enhancement vertical- LME, dedicated to addressing the whole new demand from the clients for sustainable & measurable last mile distribution solutions. The newly launched LME vertical will implement some path-breaking, technology-driven and sustainable models for GSK, RB, Phillips & Ayurvet.
“The new Impact logo represents the evolution of our company and its expanded service capabilities. We are excited about this new phase of our journey and have a strategic vision for growth that sets the pace for company to be future ready.”- shared Sanjay Kaul, Founder & CEO, Impact Communications.
To accelerate the growth of various verticals, Impact also announced some Leadership changes on this occasion. Nikhil Kaul, an experiential marketing professional with 17 years of varied experience will be the new Business Unit Head, North.
Impact Communications Leadership Team 2018
Padma Thuravil, a rural marketing professional with 17 years of experience has been brought on board to lead new business acquisition in Mumbai. Abhishek Bhatia with 16 years of rich experience in rural marketing will head business acquisition in North. Nisha Gaud an old guard at Impact has been elevated to Director – Key Accounts. It is reported that Kalpana Raina – Director, Strategy will oversee the overall business planning of new verticals. Jankana Kaul and Saloni Arora, the two young Turks will drive forward the mandate of leading the recently launched digital vertical Natter, addressing the need gap of customizing digital for beyond metro markets.
“In early years we operated in restricted domains of activation, need-based tactical solutions for promotions, engagements etc. Today our service offerings to our clients have expanded from tactical to sustainable and strategic solutions thus needed a fresh relook both in our business and Leadership. Today, we are agiler to serve our clients and address their business challenges with precision and trust”- commented Nidhi Singh, COO, Impact Communications.
Impact Communications also announced the launch of the Last Mile Enhancement vertical- LME, dedicated to addressing the new demand from the clients for sustainable & measurable last mile distributions