Mangaluru International Wine Festival Managed By Senses Creations Engages Over 10,000 in Attendance
by EVENTFAQS Bureau Entertainment | January 16, 2018 | News
The Mangaluru International Wine Festival, an event by Karnataka Wine Board (A Govt. of Karnataka Undertaking), took place from December 8 to 10, 2017 at Kadri Park, Mangalore, a beautiful coastal city in Karnataka. Since its foundation, the Karnataka Wine Board has been pushing to endorse wine and to spread awareness about wine through events, activities and wine education across numerous platforms. The Mangaluru International Wine Festival was a part of this initiative.
Senses Creations was assigned to execute the event after successfully winning the tender process. While Karnataka Wine Board conceptualised the entire event; Senses Creations managed the execution as well as the look and feel of the event.
The festival, spread across 3 days, was an immediate hit amongst the audience and saw the participation of more than 10,000 people over these three days. The event also saw the involvement of 13 wineries of Karnataka out of which two stalls showcased international wine brands. These stalls were accompanied by four food stalls. The event also provided the audiences an opportunity to relish the taste of more than 50 different kinds of wine offered by the participating brands.
A press conference which allowed the interaction of the media and the governing bodies of Karnataka Wine Board was held on the December 7 as a part of pre-event promotion.
The event was inaugurated on December 8, 2017 by Ramanatha Rai, Minister of Forest, Environment and Ecology and was covered by prominent media channels of the area like – Prajavani, Udaya Vani and others.
The already exciting weekend was made more colourful by the artists curated by Senses Creation. The first day saw Bharatanatyam performance by the graceful Bianca following by musical performance by International flautist. The second day saw a more contemporary performance by Zehen followed by dance numbers by Ocean Kids. The final day treated the audience with the enthralling gig by Lagori. The festival also had a grape stomping station that was flooded with audiences at all times.
Sri Ravindra Shankar Mirje, Chairman-KWB was happy with the outcome of the event and said, "We were overwhelmed by the brilliant response to the wine festival and very happy with the large amount of sales.”
The event also saw the involvement of 13 wineries of Karnataka out of which two stalls showcased International wine. These stalls were accompanied by four food stalls.