(L-R) Amanpreet Ahluwalia, Business Head, ZOYA,Rajendra Kalkar, President West, The Phoenix Mills Ltd., Sushmita Sen, Devita Saraf & Sandeep Kulhalli,

‘Zoya’ from the House of Tata Launches 2nd Store in Mumbai; Magnanimous Events Manages Execution

Marketing | January 16, 2018 | News

Magnanimous Events Tata Group

Zoya - the exquisite diamond boutique from the House of Tata, recently launched the brand’s second boutique in Mumbai at the luxurious Palladium Mall in Mumbai. The launch took place on January 11, 2018 and was managed by Magnanimous Events. 

Devita Saraf, Founder and CEO, Vu Technologies, a valued patron and supporter of the brand, unveiled the store with Senior Vice President - Jewellery Division, Titan Company Ltd, Sandeep Kulhalli. Joining them at the event were crème de la crème of Mumbai: Sushmita Sen, Miss Universe and leading lady of several Bollywood films; Shrima Rai, sister-in-law of Aishwarya Rai, and more.

Speaking at the event Devita Saraf, Founder and CEO, Vu Technologies said, “I am privileged to be a part of the Prime Minister’s Champions of Change program for Make in India, and I truly believe that Indian luxury brands like Zoya have the global potential to put India on the discerning international buyer’s map. Every piece at Zoya reflects exquisite Indian craftsmanship along with a profound story that makes it such a collectible and cherished piece of jewelry. I’m proud to be associated as a Zoya woman who has her eyes on the world and her heart in India.”

Sushmita Sen said, “Diamonds are rare, enduring, and beautiful. The stones themselves carry that promise. When paired with impeccable craftsmanship and designs, like Zoya’s, you have something that can be cherished as deeply as the woman who owns them. I am delighted to launch their second boutique in Mumbai.”

Shares Sandeep Kulhalli, Senior Vice President - Jewellery Division, Titan Company Ltd, “Zoya has created a niche for itself in the luxury section over the past 8 years. With an emphasis on master craftsmanship and fine design, each piece from Zoya is sculpted in gold with the finest diamonds and precious gemstones. We are delighted to have launched our second store in Mumbai at Palladium.”

Commenting on the event execution, Kunal Avanti, Founder & Partner, Magnanimous Events shares, " The custodians at Zoya wanted to enhance their presence in South Mumbai as well and what could be better than a shopping hub like Palladium for it. The event was conceptualized and planned not just as a store launch but also to showcase 4 of the brand's new collections that were representative of Kashmir, Paris, Banaras and Greece. When you are working with a limited space venue like Palladium there are definately some constraints that you have to deal with. However, the brand representatives are likeminded people who gave us the freedom of creativity and hence, we were able to execute another start-studded event to perfection. We look forward to working with them again."

Renowned for its distinguished designs, brand Zoya has now entered its eighth year of operations with three stores in India.

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