Rigger House LLP Executes The Launch of New Discovery Channel 'JEET'

Entertainment | January 16, 2018 | News

Rigger House LLP

Rigger House LLP was tasked with the launch of Discovery's new channel JEET and the quirky team conceptualised and executed the event flawlessly.The event was held at Taj Land’s End, Mumbai. The Launch embodied the spirit of JEET’s motto, which is “Hai Mumkin” and Rigger House ensured that every element of the launch articulated the ethos of “Hai Mumkin

Coming up with a completely innovative concept, all media personnel were given a chance to get wax models made of their hands. The models were then painted in the colours of JEET channel. The thought behind the innovative experience was symbolising the universal of victory and infusing a sense of victory and happiness among all present. 

The Logo of JEET was unveiled by a never seen before contemporary performance of Chhau, which is a semi classical Indian dance. The fluid martial and tribal moves of the dancers to the JEET anthem built heightened the anticipation and set the bar high. The venue saw a Large Format LED installed to give viewers a unique sensory experience. The viewing was similar to being immersed in an IMAX 4D experience. 

Senior VP & GM - South Asia of Discovery Communications, Karan Bajaj took over and explained about Discovery’s thrust into the conventional TV in India, by touching on the content, marketing and distribution of JEET. Karan highlighted JEET’s partnership with streaming behemoth Netflix. Taking over the baton from Karan, Sameer Rao, Channel Head gave a summary of JEET’s upcoming shows, the dreams of the cast and the makers of the shows. 

Stars of the show challenged each other on stage with something out of their comfort zone to show that if one truly believes, then everything 'Hai Mumkin'.  Amol Parashar of Gabru challenged Rajesh Sharma of Khan No. 1 to do a Rap. Mohit Raina of 21 Sarfarosh challenged Sunny Leone who will be hosting Man V/S Wild to speak a dialogue in Punjabi from his show. The Stars also shared their personal moments of triumph, of their Jeet, with the media.

The event ended on a "high" note with high-tea for all.

The Logo of JEET was unveiled by a never seen before contemporary performance of Chhau, which is a semi classical Indian dance.

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