FILA India Turns Official Apparel and Footwear Sponsor For Tata Open Maharashtra
by EVENTFAQS Bureau Marketing | January 11, 2018 | News
Fila TATA Open Maharashtra
FILA, the leading sportwear brand in the country joined hands with TATA Maharashtra Open 2018 as the official apparel and footwear sponsor for the season. The Tata Open is the first and only ATP event in India, as part of the ATP World Tour 250 series. The tournament took place from January 1 – January 7, 2018 at Balewadi Stadium in Pune.
The tournament in Pune boasted of a FILA pop-up store outside the complex. The space was designed to resemble the layout of a beer garden, allowing those in attendance at the event to relax, unwind and shop FILA’s iconic sportstyle range.
FILA partnered with the tournament as the official Apparel and Footwear sponsor increasing the brands commitment to tennis on a global level. “FILA has always had tennis in its brand DNA and we continue to support our global vision of investing in tennis by partnering with the Tata Maharashtra Open. Having a world-class athlete like Marin along with a very strong field competing is fantastic for the sport in India. It is really a privilege to partner with the only ATP event in India and we are proud to bring some style and sophistication of our performance products to an event of this scale,” said Rohan Batra, Managing Director of FILA India.
Croatian tennis star Marin Cilic, currently ranked #6 on the ATP World Tour, was among the FILA sponsored players competing at the Tata Open Maharashtra. Previous season participants include top star players like Rafael Nadal and Roger Federer. This time too, the event witnessed four top 50 players and many other top 100 payers.
FILA India sponsored the Tata Open which is the first and only ATP event in India, as part of the ATP World Tour 250 series.