Reels & Frames by Anand Rathi Executes A Unique Save the Date with Stop Motion Animation!

Weddings | December 18, 2017 | News

Reels & Frames by Anand Rathi

The couple met in an arranged marriage setup (though it hardly seems so given their chemistry). As both of them have a keen eye for visual art, they wanted their wedding invitation to be something visually appealing and not the regular pictures or videos. The more time Reels & Frames spent with the couple the more they realised that they have some unique differences. “We wanted their friends and family to know about their personalities, announce their wedding and keep it fun and quirky while doing this”, says Anand Rathi, Founder, Reels & Frames. 

The inspiration for the save the date was the Target stop motion commercial. While the production value is extremely high and these kinds of concepts are usually limited to commercials and film, the team decided to take a stab at it. The most challenging part was putting the script together because that ties up the whole story. The shoot was also challenging because the couple had to shoot for 10 hours straight for two days while lying on their back. Other challenges included rotoscoping animation and illustration. “We underestimated the work required but fortunately solid teamwork pulled it through, continues Anand Rathi. 


Stop Motion save the date HeMetPri from Reelsandframes on Vimeo.

Combining technology with creative ideas, the team made this save the date as exceptional as the young couple.

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