GLIMPSES: Paddy Fields Let Women Take Center Stage At The 2017 Edition in Mumbai
by EVENTFAQS Bureau Entertainment | December 14, 2017 | Photo Feature
The second edition of Paddy Fields arrived with a bang in Mumbai in October. Aiming to move away from the standard, the theme of the festival this year was 'Women Take Center Stage' and staying true to the theme, the festival presented a lineup of women artists presenting a medley of folk and fusion. The event was held at the Bombay Exhibition Centre on October 7 and 8 and was hosted by Nesco Events at Nesco Center.
With an exclusive line-up of top most women folk and fusion artists, it created a platform for the talented female storytellers of music to take centre stage. The festival also saw songs in regional Indian languages ranging from Khasi, Oriya,Bhojpuri, Tamil, Punjabi, and Assamese. The artist lineup boasted of names like Sonam Kalra, Susheela Raman, Sunita Bhuyan, The Nooran Sisters, Shubha Mudgal, Kalpana
Patowary, Tipriti Kharbhangar, and Sona Mohapatra.
The aim of the festival for 2017 was revival of traditional music by taking the genre of folk to new audiences and by giving regional musicians a larger platform. Merging folk songs with modern music, a classic twist was given to create the fusion music.
Speaking about the event, Sunny Makasare (Head – Business and Strategy), Robust Events Stated – “It was long journey before we won the mandate to execute the event. It all started in May 2017. With multiple iterations and equal no of mood boards we reached the final renders we had managed to match the client’s expectation right for bigger better Season 2. Season 1 had already set a benchmark, and we had clear vision to excel and craft a Robust Experience. The real challenge, however, was managing the mammoth set up in just three working days since the venue was blocked for Nesco’s Navratri event. It took around 45+ trucks of material, 300+ workers working round the clock to convert the tin clad venue into an ambiance deemed fit for a music festival which left everyone mesmerised.
The theme of the Paddy Fields Festival 2017 was unique, "Women Take Center Stage" with the ladies presenting folk and fusion music to audiences