Gionee Unveils ‘Smile Squad’ - A Unique Loyalty Program for Brand Audiences

Marketing | December 13, 2017 | News

Gionee

Gionee, the smartphone brand has announced a new community 'Smile Squad' for Gionee users and customers. The customer loyalty program is a unique step in not just engaging with current Gionee users but also aims at bringing newer users onboard the Gionee platform through the engagements and freebies given out through the Smile Squad. 

The new program which was kicked off from December 10, 2017 offers the users a chance to win exciting prizes like couple trips to Thailand, brand new bikes, and more. Every customer can participate in the scratch card contest giving them discount coupons up to Rs 500, redeemable on the next purchase; gold coins; Gionee devices; and more. However, the grand prize winners can only claim the rewards post the campaign duration (January 31, 2018) till March 31, 2018.

Further elaborating on the campaign, David Chang, Global Sales Director, Gionee India said, “The concept of Gionee Smile Squad, was mined out of Gionee’s DNA, which is - ‘Make Smiles’. Therefore, taking our customer loyalty program a notch higher, we decided to give our consumers something substantial and something which is worth their while. The idea is to broaden the smiles we make and give our consumers better reasons to connect with the brand and keep them coming back to Gionee.” ​

 

Further elaborating on the campaign, David Chang, Global Sales Director, Gionee India said, “The concept of Gionee Smile Squad, was mined out of Gionee’s DNA, which is - ‘Make Smiles’.

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