Budweiser and Boiler Room Bring ‘BUDx’ - a 3-Day Electronic Music Lab To Delhi

by  EVENTFAQS Bureau Marketing | December 4, 2017 | News

Budweiser

BUDx, a new music workshop series at the frontier of music culture, curated and created in collaboration between Budweiser Experiences and Boiler Room, will feature three days of workshops, talks, masterclasses and live DJ performances in New Delhi from December 6-8.

The underlying focus of BUDx is to bring fans and artists closer together in a collaborative, creative experience around emerging electronic music culture. Through its structure and content, BUDX aims to put the spotlight squarely on the development of electronic music in India as a tool of social cohesion and empowerment. It is also an extension of Budweiser experiences’ collaboration that brought Boiler Room to India at the end of 2016, and continues to champion the local scene and electronic music communities in India.  

New announcements include a lecture by popular British Indian artist Kindness on Indian identities in British music culture and a panel discussion that will focus on India’s place amongst new markets in Asia. For fans, the highlight of the weekend will be the two Boiler Room parties featuring stalwarts like Dillinja, Mumdance, Marcellus Pittman and Omar S.

Speaking about launching Bud X in India, Kartikeya Sharma, Marketing Director, AB InBev India said, "We are delighted to bring Bud X - a first-of-its-kind electronic music lab to India and the avenues that this will open up for various stakeholders of the music industry - from artists to the fans. Culture shaping is at the core of all our initiatives and with Bud X we aim to push the boundaries further by introducing a platform which will redefine electronic music culture in the country."

Bud X will be a combination of blended showcases that incorporate both live musical performances and exchange of ideas under central themes. Part of the programme previously announced includes a sit-down masterclass and a production showcase with Los Angeles beatmaker and Brainfeeder affiliate Teebs, and an exclusive audio-visual collaboration between multi-instrumentalist, producer and film director Ash Koosha and composer, percussionist and producer Sarathy Korwar in collaboration with Delhi-based visual artist Amandeep Pablay. It will also include DJ workshops by DJ Uri.

Boiler Room will also gather a globe-spanning cast of voices to discuss ‘The Future of Indian Club Culture’. The panel will share opinions from Gaurav Malaker aka BLOT!, Alberto Nerone (Mutek), Chal Ravens (FACT, Pitchfork, The Wire), Sarah Chawla (Magnetic Fields) and Kenneth Lobo (RBMA, DJ Mag), and will be moderated by Raj Chaudhuri (Boiler Room, Livin’ Proof).

The event will also host a deep roll-call of special guests – both local and international – and finish with two Boiler Room parties, on December 7 and 8. On December 7, London-based DJs Dillinja and Mumdance will play alongside Indian electronica producer Lifafa while on December 8, BUDx will close with a Detroit-to-Delhi showcase featuring Omar S, Marcellus Pittmann and Indian producers and DJs, FILM and Kini Rao.

In addition to these, there will be more panel discussions throughout the three days that will throw some light on developing trends in the Indian music industry with speakers like Tejas Nair aka Spryk, Faith Gonsalves, Mo Joshi and Sohail Arora. Day 2 will have a panel on True Self Reliance of Artist in India and How to Build Global Brands.  Moderated by Ali Sachedina Tej Brar and Rishabh Joshi, this session will give an insight into the life of artists who've taken a stance and created a niche for themselves.

The weekend will also feature performances by Indian acts like Arjun Vagale, Zokhuma and Sid Vashi alongside visiting international artist Inga Mauer. BUDx will also witness a host of Indian artists from Boxout Soundsystems.