Mahindra Open Sky Unfolds Unprecedented Magic on the Dunes of the Thar
by Shantanu Jain Entertainment | December 4, 2017 | News
Mahindra Fountainhead MKTG Oranjuice Entertainment
Two days of scintillating music, mesmerising arts, adventure and culture unfolded at Reggie’s Camel Camp Osian near Jodhpur as thrill seekers and adventurers experienced the very first edition of Mahindra Open Sky.
The event was promoted and produced by Oranjuice Entertainment, a division of Fountainhead MKTG, now part of Dentsu Aegis Network. Talking about the festival Owen Roncon, Co-Founder, Fountainhead MKTG said, “Mahindra Open Sky was designed as a 48 hour version of the Mahindra brand commercial - live young, live free, we are the living. The aim was to reflect this idea and to share freedom - the way you express it and what you do with it. The village that we set up has started a new trend of a vacation festival where you come, live as a community and experience a spectrum of emotions from exuberance to extreme silence, peppered with a little romance, folklore and adventure.”
The three-day festival, which began on November 24, 2017, came to a spectacular end on November 26, 2017 with some energising yoga and thrilling off-roading on the mighty Thar. Unfolding in an intimate setting in the midst of the dunes of the Thar Desert, the debut edition of this unique festival presented a specially curated line-up of Indian and international artists coupled with the unique experience of star gazing under the clear open sky.
“The first Mahindra Open Sky has been an absolute delight to plan and to see happy seekers promising to come back again leaves us with a huge sense of satisfaction. We are committed to creating enjoyable experiences where culture, adventure, astronomy and gastronomy converge against the backdrop of the mighty Thar,” said Jay Shah, Head, Cultural Outreach, Mahindra & Mahindra Ltd.
Mornings at the Mahindra Open Sky started on a healthy note with wellness sessions by Deepika Mehta, master trainer and yogini, energising mind, body and spirit for a heady day ahead.
The afternoons were spent off-roading in Mahindra UVs which gave visitors to the festival the opportunity to see centuries-old temples the unique culture of proud local tribes such as the Bishnois and the Bhils, craftsmen including potters and weavers, and desert wildlife which included blue bulls, gazelles, foxes, peacocks, and partridges.
Day one of the festival saw an eclectic performance by Donn Bhatt + Passenger Revelator at the Sundowners’ Session who performed a line-up of his hit songs including Connected, Stars Align, and Spinning World. The Mumbai based composer, producer, guitarist and vocalist crafted some of the most immersive audio experiences with his band, mixing electronic, pop and rock effortlessly as the audience sipped on champagne against the romantic background of the setting sun.
On the Dune Deck (main stage), When Chai Met Toast set the mood with their unique brand of infectious, happy music and a special acoustic set up. The Kochi boys enthralled the audience with their amazing rendition of A Beautiful World, Bum Bum Bhole and A Firefly, amongst other popular numbers.
Following them was one of the most sought after voices of India, Papon Live who, incidentally was also performing on his birthday! Beginning with the famous Assamese folk song, ‘Din dina’, the mega talented singer also treated the gathering to folks songs from Rajasthan, Punjab, Nepal and Uttarakhand, sweeping the audience off their feet. On popular demand, he also sang a few of his Bollywood hits. The inimitable Nikhil D’Souza performed an eclectic set at the midnight acoustic session. His signature melodic tunes and soul-stirring voice kept the party going through the night. He performed a mix of songs from various genres, including Stop Staring and Silver & Gold from his international album.
On day two, the rich soulful vocals of Sam Lewis at the Sundowners’ Session was a musical delight. His first performance at Mahindra Open Sky – also his first ever performance in India - included Blues, Folk, Country music and a little bit of storytelling and ballads, giving the festival a distinctly American flavour. Anand Bhaskar Collective (ABC) took the audience completely by storm with their unique brand of Hindi alternative rock music, in addition to their original song, Faasle. It was then time for a Mehfil with the multi-talented Piyush Mishra and his band, Ballimaaraan. The actor, lyricist, singer and screenplay writer was in his element, belting out hit numbers like Aarmabh Hai Prachand, Vo Raat Ke Musfir, and Ek Bagal Me Chand Hoga. He ended on a high note with Husna. Piyush also read poetry from his bestselling book, Kuch Ishq Kiya, Kuch Kaam Kiya.
There was a lot more to follow with Ayushmann Khurrana with his band Ayushmann Bhava getting the audience on their feet with their music and phenomenal stage presence.
A special ‘Camel Race’ that took place earlier in the day pumped up the adrenaline of visitors with speculation on the winner continuing till evening. After an eventful day on the dunes, unique star gazing sessions saw astronomy enthusiasts identify the constellations with the help of expert stargazers.
Papon Live, Sam Lewis, Ayushmann Khurrana with his band Ayushmann Bhava, Piyush Mishra with his band Ballimaaran, charm with their music.