Watch: Natura Breathes Life into the New BMW Series 5 Launch as Rigging Consultants
by Shantanu Jain Marketing | November 28, 2017 | News
Natura BMW India Encompass Orange Production
The new BMW series 5 launch came with a new set of challenges for Natura, with some unknown territories that they dived into. Interestingly, the challenges were superseded and tackled exceptionally well as team Natura was roped in as the rigging consultants by Orange production with Encompass (executing agency), at the planning stage itself.
With this move, the team was able to develop a mother grid design which could appropriately distribute the load of the hanging elements over the roof and be within the load limits defined by the launch event venue NSCI- Dome.
Extensive calculation sessions were done by the Natura team to map the requirements of the set-up against the availability of the load points. To achieve the desired setup in the limited time span given by the client, two teams consisting of eight riggers was formed which worked round the clock in shifts of 14 hrs. each, with a two hour overlap between the changes of shifts which finally led to a seamless handover.
The set up included a total of eight LED boxes that needed to be hung from the roof throughout the set with varying sizes: (5mt X 5mtr, 4mtr X 4mtr, 3mtr X 3mtr). Additionally, apart from the LED Boxes, lights, sound, projectors and a chandelier type of truss structure also needed to be strung from the center of the stage.
The weight of these led boxes ranged from 700 kg to 1,200 kg and thus, it was important to distribute the load of all these hanging elements evenly over the roof. The challenge was daunting and unprecedented, however thanks to the impeccable planning and relentless hard work of Team Natura and the crew, the launch event ended up being a larger than life success.
Speaking on the successful execution, Gaurang Swarge, Director, Natura and Programme Director of the launch event stated, “One of the best takeaways for us after working on this project was that, everyone worked as a team. The lines between an event agency, production agency, and various vendor partners were blurred and everyone worked as a single team to plan and execute the event. If it wasn’t that way, it would have been a difficult task to finish such a technically challenging project before time and with such precision as a lot of other vendors depended on Natura to finish their work on time.”
He added, “All the communication between various stakeholders was seamless and there was no scope for miscommunication as the plan created by the team was printed and put across for everyone to refer to. This project was unique and something different from the regular services we offer. It also gave us the confidence to undertake other such projects and deliver something new to the client and uphold the faith our clients have in us.”
Team Natura was roped in as the rigging consultants by Orange Production with Encompass (executing agency), at the planning stage itself.