The Think Tank Entertainment Executes the Launch of ‘The Lumiere Project’ for SD Corp

by  Shantanu Jain Marketing | November 23, 2017 | News

The Think Tank Entertainment Razzberry Rhinoceros

The Think Tank Entertainment (T3), recently bagged the mandate of managing the much-awaited project launch of SD Corp, “The Lumiere’’ in Lokhandwala which is a Shapoorji Pallonji and Dilip Thacker joint group venture. Shapoorji Pallonji is already well known for contributing towards Mumbai’s iconic skyline with the ‘Imperial Towers.’

The launch event of SD Corp’s “The Lumiere’’ took place on November 3, 2017, at Razzberry Rhinoceros, Mumbai in the presence of 85 Premium Channel Partners of the group. The Lumiere is developed with the aim and special emphasis on giving the inhabitants an experience of 270 degrees of pure bliss with a panoramic and picturesque view of the Arabian Sea.

Instead of going for a normal five-star property, T3 decided to go to an offbeat venue, the Razzberry Rhinoceros – an open venue at Juhu Hotel that suited the theme. It is a beach facing venue and has a sun deck which went perfectly with the theme of the event.

With the venue for the event being an idyllic open area with round shaped tables made of cane wood that impersonated a sun deck, the ambiance was set with a tasteful emphasis on antique lamps and centerpieces with lemongrass aroma diffusers.

The Think Tank Entertainment team decided to bring the view of pure bliss to their guests’ right at the venue with the use of Virtual Reality (VR) glasses. A 360-degree drone shoot was done from the top of ‘’The Lumiere.’’ The main idea behind this shoot was to give Channel Partners an idea about what the view and feel would actually be like from The Lumiere. This gave all the guests a multi-dimensional 360-degree view of the whole wide expanse of the Arabian Sea from The Lumiere.

The exceptional factor of the event was the 12-camera Time Freeze photo booth set up with the theme of “270 degrees of Bliss.’’ For the same, multiple cameras were positioned in a semi-circle where just on a single click of the button, they would capture the pictures simultaneously. These images were then coupled and collated together by using software to create a single picture. Later, these pictures were sent to the guests in the GIFS (Graphics Interchange) format directly by Whatsapp within few minutes.

Considering the theme of “270 degrees of Bliss”, T3 made multiple animation videos for the event that were played on the LED Screen set in the center of the stage with two side panels that had the grill work inspired from the building’s façade itself. Also, a Legacy Wall was created by T3 where different projects of the SD Corp brand were showcased to the guests at the event.      

The evening began with amenities of the project being showcased. Meanwhile, for entertaining the guests, T3 had a trio which consisted of the pianist, violinist, and flutist. These musicians kept the mood light and soothing as they performed on some enthralling acoustic compositions for all the guests that were present at the event.

Towards the end, three best performing channel partners were felicitated with awards and certificates.

Abhishek Mazumder, Founder and CEO, The Think Tank Entertainment said, ‘’Ensuring that the 270 degree of Bliss was carried in every element of this show, without overdoing it, was the main objective. It was great to see the audiences and SD Corp really appreciate our 360 degree drone shoot with ease through our VR glasses. Also the time freeze had everyone participating & taking multiple group GIFS. Such events always fuel our need of appreciation.”