Percept ICE Helps ZEE Celebrate the Launch of Its New Brand Identity

by  EVENTFAQS Bureau Marketing | November 28, 2017 | News

Percept ICE Zee Essel Group

Percept ICE, the Events and Special Projects Domain Company of Percept Limited, bagged the mandate of managing Zee Entertainment’s New Brand Identity Launch as well as the 25 Years milestone celebration event of the media giant. The mega affair took place on October 14, 2017 at NSCI, Mumbai, and witnessed a large attendance of over 3,400 ZEE employees from all over world. This event was followed by the Media launch on October 30, 2017 at the Four Seasons Mumbai.

In 1992, Dr Subhash Chandra, Chairman, ZEE & Essel Group launched the country’s first private satellite television channel and sparked the evolution of an entire industry in itself. Today, ZEE has a billion-strong viewer community spread in over 173 countries.

The employee event was hosted by ace presenter Gaurav Kapur, a well-known host of the pre-match IPL show “Extraaa Innings T20”. The event kick-started with an act by the Flying Drummers, followed by a Welcome address from Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd. The new brand identity was unveiled by Punit Goenka to employees who had flown in from all around the world to witness this grand affair. Amit Goenka, CEO International Business, ZEEL addressed the audience with his vision for the international business. This was followed by an address by Ashok Goel, Director Essel Propack and Jawahar Goel, CMD Dish TV.

The event witnessed a special keynote address by Dr. Subhash Chandra, Chairman – ZEE & Essel Group and Member of Parliament – Rajya Sabha.

The formal function culminated with a scintillating dance performance designed by Longinus Fernandes and a Bollywood dance musical designed by Terrence Lewis Dance Company featuring DID stars, SaReGaMaPa stars, and Little Champs.

The party later saw performances by Paris House Addict, Mirror Family, and DJ Aman Nagpal.

The Media launch on October 30 was hosted by Sudhir Choudhary, Editor in Chief Zee News, Zee Business, WION, and DNA. The launch event witnessed an enriching panel discussion captioned The Future of Content Creation in the evolving M&E Landscape. The panel discussion had eminent personalities from the industry including Javed Akhtar, Anurag Basu, Makarand Deshpande along with Punit Goenka and Amit Goenka.

Percept ICE’s scope of work spanned conceptualizing, creating, planning, and producing the events. The event saw a stage setup which comprised of a 270 LED ribbons and top hung LEDs from all 4 sides. The visual content for the show was designed by Percept ICE with the help of their Indian and international partners.

Commenting on the grand success of the event, Vidya Alva, Executive Vice President & Business Head - Events, Percept ICE said, “The Zee 25 Years celebration and launch events have been landmark celebrations done by Percept ICE. Every concept of the event was well thought through and organized, and fell into place as the magnificent show unfolded. Many thanks to the ZEEL team on trusting us to manage this pretigious project. We are also thankful to our partners, associates and team members who put in their best efforts into making the events a great success.”