Blenders Pride Fashion Tour 2017 Arrives in Gurugram with Style

Marketing | November 22, 2017 | News

Blenders Pride Fashion Tour Shraddha Kapoor Salt Experience and Management

Blenders Pride Fashion Tour, the most definitive expression of style, in its 13th edition dazzled the millennium city on November 16, 2017. The evening was a spectacular affair with glamorous and inventive designs showcased by ace designer Manish Arora to the eccentric beats presented by Grain Ft. Tapan Raj & Delhi Peace Ensemble at Kingdom of Dreams, Gurugram. Shraddha Kapoor at her stylish best charmed everyone in a Manish Arora design.

The core theme of Blenders Pride Fashion Tour 2017 is ‘Style: More than you Think’ - a celebration of the authenticity and uniqueness of style, which is all about breaking stereotypes and defying conventions by showing to the world that there is more to one’ style which the world doesn’t know about.

Commenting on the occasion, Raja Banerji, Assistant Vice President, Pernod Ricard India, said, “For today’s consumer, having a unique style and expressing the same is non-negotiable. Style, hence is fundamentally democratic. It is every individual’s potential to create their unique identity and to strive for authenticity which breaks stereotypes. Blenders Pride Fashion Tour, 2017, the most definitive expression of style and good taste, brings alive this insight with an amalgamation of the biggest names in fashion, music and Bollywood. As always, the effort will be to provide a never seen before and exciting experience to the consumers.”

Ace designer Manish Arora said, “My collection is an amalgamation of ten years of my experience in Paris. It brings together a multitude of patterns, accents and influences. From camis, sequin boxer shorts to denim gilets and statement gowns and variety of Arabic prints, architectural geometry from the Middle East, traditional Indian Zardozi embroidery and Aztec Animalia prints. It is a dynamic combination of an aristocratic attitude with a bohemian spirit, and Blenders Pride Fashion Tour is a fitting platform to showcase this collection as it is about style that is ‘More than you Think’.”

Blenders Pride Fashion Tour 2017, Gurgaon was one of a kind style extravaganza brought alive at the Kingdom of Dreams managed SALT Experiential Management. The event saw an exhilarating collaboration wherein the stunning designs were showcased to beats curated by Grain aka Gaurav Raina, known for his edgy techno electronica music, with an eclectic mix of musicians and singers, Tapan Raj and Delhi Peace Ensemble.

The core theme of Blenders Pride Fashion Tour 2017 is ‘Style: More than you Think’.

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