Second Edition of JK Cement SwachhAbility Run Witnesses Over 13,000 Participants

Marketing | November 21, 2017 | News

JK Cement

The second edition of JK Cement’s unique initiative, JK Cement SwachhAbility Run recently concluded amongst much fanfare in Bengaluru. The 5-city run witnessed immense enthusiasm from participants, with participation from over 13,000 people from all walks of life, making it a resounding success.

The JK Cement SwachhAbility Run draws its inspiration from the spirit of selfless service, epitomized by The Indian Army. It is the brainchild of Kargil War veteran and India’s first blade runner, Major D P Singh, and stands in support of two extremely important causes--Prime Minister Narendra Modi’s flagship initiative of Swachha Bharat and inclusion of people with disabilities as equals in the society.

Speaking on the initiative Major Singh said, “We are absolutely delighted with the response from the participants, given the importance of the run. There need of the hour is instilling confidence in Divyangs across the country and also changing the perception of society towards them by making them showcase their hidden abilities by performing on the ground. I believe that JK Cement Swachhability Run will go a long way in achieving this objective.”

The event included two categories of runs -- 10KM and 3KM. The 10KM run, a timed race, was open for all to participate. However, to encourage more participation towards the cause, the 3KM run was done alongside, especially for school children and for anyone else who wished to run a shorter distance.

Speaking about the success of the run, Raghavpat Singhania, Special Executive, J.K. Cement Ltd said, “We are extremely grateful to all the participants who helped us make the 2nd edition of JK Cement SwachhAbility a huge success. The enthusiasm of the participants was infectious and we look forward to taking this movement to greater heights in the times to come. The mission of SwachhAbility resonates with JK Cement’s core philosophy and values of giving back to the society and we are proud to be a part of this epic initiative.”

JK Cement is an organization that cares. It operates on a business model built with sensitivity as one of its cornerstones and an organizational commitment for a better world – for customers, stakeholders, employees and last but not the least, for the community at large. 

The event included two categories of runs -- 10KM and 3KM. The 10KM run, a timed race, was open for all to participate.

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