The New IP from Adidas India '#Neverdone' Launched by Toast Events in Mumbai

by  Shantanu Jain Marketing | November 20, 2017 | News

Adidas Toast Events Harshad Chavan

Adidas India launched its unique and outdoor training IP giving the fitness community, bloggers, influencers, and select consumers a day long fitness experience.  It was not about the conventional fitness but the constantly revolutionizing concept of Training, Strength, and Workout Regimes. 5-6 different sessions were held during the day by different set of trainers taking the lead and making it a high intensity workout day for all.

The event was held at Mukesh Mills Compound in Colaba with 80-85 influencers, bloggers and fitness enthusiasts being present for the training sessions. The venue known for its film shoot location is little away from the town but a perfect location to host such an event. With a mix of Indoors (Studio Space) and Outdoors, this venue turned out to be a good location for training event with its grunge, raw and abandoned look. A studio and the Helipad zone was taken for the event and turned into the brand Training Zone with its strategic branding, 3D logos, Product Display zones, and interesting photo ops for these Influencers to create social media impressions.

Registration started at 8 AM for all guests and the first session started at about 9 AM with some Yoga disciplines by the brand trainers as a warm up session.  With refreshments breaks in between, the participants enjoyed the day thoroughly with some hardcore training and fitness regimes through the day. The event witnessed Kickboxing and Phantom sessions along with the light Zumba session post lunch to set the tone for the evening sessions. The evening sessions started with a competition session between influencers which turned out to be a very high-intensity workout with each team fighting for the title. The last session conducted by the Master Trainer, Mustafa Ahmad, had the highest attendance with more influencers and fitness enthusiasts joining in at the Outdoors compound of Mukesh Mills for this concluding session.

Mandira Bedi, the host for the event, kept the tempo and energy level high even in between the sessions to keep everyone on their toes. A few fitness idols/influencers who were present for the training sessions included Ashmit Patel, Mieyang Chang, Sonali Swami, Devrath Vijay, Karan Meddapa, Ayesha Billimoria, and many more.

The concept of this property has been inspired from the brand philosophy of Never Done; be it Innovation or a training session. You are Never Done; as there is always a next session, there is always a scope of improvement with new training regimes each time. Just like the brand is never done Innovating, an athlete is never done with its training. In a world of followers, the brand sets the trends and records, breaks barriers and stereotype and redefines the limits of Training. This power packed event was a perfect glimpse of the brand philosophy #NeverDone.

Commenting on the same, Harshad Chavan, Managing Director - Toast Events said “India’s going through its best time. The concept of fitness which was always seen as a thing for a hobby, is today being adopted by people consciously and enthusiastically. Taking the brand philosophy on ground, Adidas created #NeverDone, which spoke volumes as it wasn’t about what one had to say but what one did. The event saw professionals, personalities who left their designations and statuses behind to demonstrate the power of incorporating fitness in their lives; any activity, any sport. At Toast, it’s this spirit, persistence and drive that we work with internally and with the brands we associate with. Needless to say, this collaboration has been close to our heart always.”