India’s First ‘Swachh Haath Mela’ Executed by Fountainhead MKTG
by Shantanu Jain Marketing | November 17, 2017 | News
Team Swachh Bharat, the campaign co-led by UNICEF and WASH United, celebrated Global Handwashing Day by hosting the first ever Swachh Haath Mela on October 13, 2017 at National Bal Bhawan, New Delhi. The festival was planned and executed by Fountainhead MKTG.
The program was initiated to present thousands of school children with Swachh Bharat Action Kit, and other stakeholders (NGOs, and other associations working towards the health and hygiene of children across the country) through multiple recreational activities. Swachh Haath Mela welcomed approximately 1300 students, along with their teachers, from Delhi’s government schools. The informative event went on for 8 hours.
The entire event venue was decorated with colorful buntings, installations, germ and soap hangings and cutouts. Information panels too were setup to educate children about the festival.
With sunshine, smiles and a spirit of joy, the festival was planned with various games from the Action Kit, such as:
KILL THE GERMS
Students were encouraged to hit cans with a ball. The can represented germs and the ball, a soap. The objective of the activity was to encourage students to wash their hands with soap and water and therefore, defeat germs on their hands.
The usual musical chair game was conducted, just with no chair but toilet seats made out of cardboard. The idea was to always use a toilet for defecation and to also, leave it clean for others to use. The motive to educated children about the same was accomplished.
An obstacle relay race with germs being the obstacles was organized. The activity had all the adrenaline rush required, as student sprinted forward to beat and overcome the germs. “Keep your hands clean and practice healthy habits”, a message that came across effectively through this game.
Post these games, the students along with their teachers were directed towards the DIY Zone, where these students were asked to draw their learnings from the days’ activities and create elements from the Action Kit. A specially choreographed hand-washing dance step was also taught to all students as part of this initiative.
A special networking zone for educating and promoting the Action Kit amongst its various stakeholders was also setup. This zone had the Action Kit in display, with volunteers taking the guests at the zone through the elements in the kit.
One of the key highlights of the event was the ritual of handwashing taught and practiced on the spot by all children after their day full of fun and activity in the open. For this a set of 10 branded hand-washing units were installed. Following this, the children were handed over a packet of quick healthy bites each and this marked the end of this festivity.
Commenting on the successful execution of this festival, Deeksha Arora - Vice President, Fountainhead MKTG (North), said, “Engaging children by mere preaching doesn’t work. You need to communicate with them in a language that they understand easily, preferably the language of fun and play. This festival did just that, ensuring that hand washing with soap becomes a habit for children towards a healthier life. Also, managing and entertaining a gathering of over 1000 children is not an easy task, but I am extremely proud of my team for having pulled this off flawlessly. This has been our first association with Team Swachh Bharat and Wash UNITED India and we look forward to many more such campaigns with the team.”
The entire event venue was decorated with colorful buntings, installations, germ and soap hangings, and cutouts. Information panels too were setup to educate children about the festival.