Fountainhead MKTG Crafts an Experience to Reminisce at the 5th Edition of The IAA Leadership Awards

Business Events | November 10, 2017 | News

Trident Fountainhead MKTG

Fountainhead MKTG, a leading events and experiential marketing agency from the house of Dentsu Aegis Network crafted the fifth edition of The IAA Leadership Awards around the concept of ‘Survival of the Fittest’. The thought effortlessly trickled down in various execution elements of the show and an immersive experience was crafted for the guests by the agency.

As soon as the guests stepped into the venue, the experience was brought alive with faint sounds of birds chirping, water flowing, fireflies buzzing, etc., which gave it a familiarity of a dense rainforest, leaving the guests astonished with the timberland welcome.

To add to the curiosity, each award category was introduced by an audio-visual stinger depicting the idea of looking beyond the obvious to excel in a corporate jungle. The stingers translated and stitched both micro and macro elements of a forest into a story that narrated the subsequent award category. This brought in a weave of inquisitiveness in the audience and kept them captivated throughout the show.

Elated with the success of the show, Senior Vice President- BD & CS - Fountainhead MKTG, Rohan Salvi expressed, “Having worked on this project for the second consecutive year, our objective was to deliver an exclusive show that creates an immersive experience for the guests, yet again. Through the years of managing different award shows, it is our constant endeavour to bring in something fresh and creative to keep the audience inquisitive. For the IAA Leadership Awards 2017, we established the competitive nature of the corporate jungle and the need to stand out and lead, by seamlessly integrating the concept of survival of the fittest in the show content and look & feel.”

The audience was further enticed with the book launch of ‘Mahatma Gandhi - The Great Communicator.’ Further, Mukesh Ambani, Chairman and Managing Director, Reliance Industries Limited shared his wise words on leadership and youth.  To add to the festivities, Dr. Michael Oren, Deputy Minister of Diplomacy, Prime Minister’s Office, Government of Israel, was also present to appreciate and encourage the individuals.

Held at Mumbai’s Trident, Nariman Point on October 7, the 2017 edition of IAA Leadership Awards brought together about 300 people as part of the enchanting night and many took away awards and memories that would last a lifetime. 

Held at Mumbai’s Trident, Nariman Point on October 7, the 2017 edition of IAA Leadership Awards brought together around 300 people.

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