Impact Communications Helps Dabur India Create Guinness World Record

Marketing | November 7, 2017 | News

Impact Communications Dabur

Dabur India, a household name created a Guinness World Record for the largest simultaneous NASYA Panchkarma Treatment session with 732 participants from India and Nepal.

The session was conducted with participants from over 96 Ayurvedic institutions Nepal and was led by Dabur India Ltd and National Institute of Ayurveda (NIA), Jaipur on 15th Sept 2017.

Nasya is one among the five Panchakarma therapies in Ayurveda undertaken for purification of your body which works specifically on disorders of ear, nose, and throat and includes installation of herbal oils, juices or powders through the nasal route.

Dabur India has been working with these partners for over six months on this project to bring back the pride of the ancient wisdom of Ayurveda. It all came together through the Guinness World Record in just 8 minutes.

“Dabur has been marrying traditional Ayurveda with cutting-edge science to develop highly efficacious products that meet the ever-changing needs of consumers across generations. We have always strongly believed in passing on this knowledge and the benefits of Ayurveda to the younger generations, who may take the Ayurveda heritage forward. We have been doing its bit to promote and propagate the benefits of Ayurveda among the millennials and this Nasya Panchkarma session is one such attempt to raise awareness about the benefits of Ayurveda among the younger generation,” Dabur Marketing Head-Ayurvedic Ethicals -Dr. Durga Prasad said.

Sunil Sharma- Brand Activations Head said, “I am sure this feat of international importance shall take Dabur Ayurveda to new heights and encourage more and more people to adopt Ayurveda in their day to day life.”

The initiative was executed by Impact Communications, a leading BTL Marketing Agency.

The session was conducted with participants from over 96 Ayurvedic institutions Nepal and was led by Dabur India Ltd and National Institute of Ayurveda (NIA), Jaipur on 15th Sept 2017.

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