EG! Curates Delightful Diwali Celebrations for 6 Malls Across the Country
by EVENTFAQS Bureau Marketing | October 27, 2017 | News
EG!, an experiential and marketing communications agency headquartered in Mumbai was roped in to execute delightful Diwali celebrations for its customers by Mall of Amritsar; Inorbit Mall, Vashi; Growel’s 101 Mall, Kandivali; Forum Sujana Mall, Hyderabad; Forum Fiza Mall, Mangalore; and Forum Vijaya Mall, Chennai.
From Amritsar to Chennai, EG!’s Diwali train rolled out goodies at various stations along the way and engaged audiences at these malls by creating experiential delight. The agency began their assigned task by working on a unique Diwali themed décor, which was executed at each of the six malls. Liberal use of candles, lamps and Diwali merchandise and other specialized festive décor items and experience zones helped to create mesmerizing experiential moments for the nearly 80 Lakh to 1 Crore of customers who went to these 6 malls.
Additionally, each of the malls' brought forth a unique experience for their customers. While the Mall of Amritsar went fully traditional with a majestic grand entrance and hangings in a Lotus flower shape; the Forum Malls in South India, worked around with a unique gift concept replete with Gift Box shape installations, at entrances, and created Trees of Gifts.
At Growel’s 101 Mall, Mumbai, EG! worked on the ‘Diwali #GET2GETHER’, theme. The Diwali celebrations here focused on various activations and workshops for the families. Inorbit Mall, Vashi, used innovative metal installations, hangings, purse installations, sandal installations and mannequin all in golden hues to depict the magnificence of this festival. To complement the brilliant décor, various shopping incentivizing games and activities were planned, involving the retailers present across the malls.
Commenting on the wide array of the festive décor and activations duties across the 6 malls, Vijay Dewan, Chief Creative Guardian, EG! said, “As an experiential marketing agency we continuously look at creative challenges. The objective of these varied Diwali festivities across these malls is to ring in the festive shopping season, where the décor lends a sense of joy and opulence leading to high energy on ground excitement. We are humbled by the thought that our designs will reach millions of our countrymen, and hopefully touch their senses, during this auspicious and happy festive season”.
From Amritsar to Chennai, EG!’s Diwali train rolled out goodies at various stations along the way and engaged audiences at these malls by creating experiential delight.