Budweiser Launches First-Ever Halloween Campaign in India With Two Marquee Events

Marketing | October 26, 2017 | Press Release

Budweiser

Halloween is not about being timid and shy, it’s about being fearless and Budweiser, one of the most popular beer brands in the country, is ready to bring the biggest ever Halloween experience to India with their “Join the Fearless” campaign. This Halloween, the brand is urging consumers to come forth and face fears on their own terms.

This campaign by Budweiser is bringing together multi-faceted elements to turn the dark night of Halloween into one of revelry by unlocking Freedom like never before. The Halloween week will be ushered in with an anthem by American songwriter and Grammy nominee, Kehlani Parrish in collaboration with Budweiser. The song called ‘Touch’ went live on Kehlani’s various music platforms on October 14, 2017.  Watch the video below

Joining the ‘Fearless’ movement are popular personalities like Kavya Trehan - singer-songwriter and one-half of indie pop band Mosko, Shaan – the talented and youngest ever electronic DJ/music producer in India and one of the first Indians to play in Tomorrowland and India’s leading supermodel - Erika Packard. Through a series of fun engaging videos, these trendsetters will reveal their most irrational fears.

For those who enjoy playing dress up and going all out on Halloween, celebrity Makeup Artist Elton J Fernandez has created a DIY Halloween makeup tutorial urging his fans to be a part of Budweiser’s #JoinTheFearless movement. Keeping up with the spirit of the occasion, fashionistas like Aashna Shroff from The Snob Journal, Kritika Khurana from That Boho Girl and Monalisha from The Grey Halfway will create customized Halloween looks one can experiment with on a fearless night out. What really elevates the drama of this celebration is a special concoction of Budweiser tipped with red dye, wittily referred to as ‘Bloodweiser’.

Speaking about the Halloween campaign, Vineet Sharma, Associate Marketing Director, AB-InBev said, “Budweiser is being cemented as a culture-shaping brand by constantly challenging the status quo, and pushing to innovate and present one-of-a-kind experiences for our consumers.  Globally, Halloween is one of the most celebrated occasions and we are truly excited to bring the fear and fervor associated with it to India. We believe that one can be free by being fearless and through this campaign, Budweiser is giving fans a chance to face their fears.”  

To round off this exciting week Budweiser will present Halloween themed marquee events on October 27th & 28th, 2017 in Mumbai and Delhi respectively. The occasion will come alive with dramatically transformed venues, specially crafted ‘Clydesdale’ masks and Halloween inspired food and beer concoctions.

These events will also feature an exciting line-up of artists like MadStarBase, Kumail, and Zokhuma.

This campaign by Budweiser is bringing together multi-faceted elements to turn the dark night of Halloween into one of revelry by unlocking Freedom like never before.

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