Pentagon Events & Activations Designs and Executes The MAMI Movie Mela 2017

Business Events | October 23, 2017 | Press Release

MAMI Pentagon Events

The MAMI Movie Mela is a celebration of popular Hindi cinema for those who are Bollywood buffs. It is a place for fans to catch their favorite filmmakers and actors in candid conversations, hang out, grab a bite and soak in the ultimate fan experience.

The Tulip Star Hotel in Juhu was ablaze with stars and fans alike on Saturday, October 7th, 2017. The Jio MAMI Film Festival with Star, now in its 19th year was proud to present the MAMI Movie Mela, a day of unique sessions, each catering for various Bollywood fanatics to enjoy. Pentagon Events & Activations was roped in design and executed the event this year, as the on-ground event partners, for the second time.

Inspired by MAMI’s unique logo, Pentagon designed the décor to have a variety of branded elements, put together aesthetically. The walkway featured pictures from previous successful Movie Melas, framed by the iconic logo, which resembles a fish. As fans walked into the registration area, the media pit featured a colorful interview area where both fans and press persons interacted with the stars.

Inside the venue, Team Pentagon designed the layout of the stage and supporting screens such that fans throughout the venue had an optimum view of their favorite Bollywood icons. The food and beverage area consisted of colorful stalls and a photo op area that was a hit amongst both fans and stars alike. The Golmaal team posed with a giant marquee installation of the event logo, while Journalists Anupama Chopra and Rajeev Masand themselves were seen chatting at the Dil Chahta Hai photo stall. Many fans and media persons in attendance posed with the iconic Bahubali props too.

From the cast of Golmaal Again talking about their stories of success to Karan Johar sharing some candid conversations with Alia Bhatt and Ranbir Kapoor, a panel of leading filmmakers discussing ‘setiquette’, to Vidya Balan talking about her favorite characters, the MAMI Movie Mela proved to be a platform where fans from all streams of life met to experience the Hindi film industry through the eyes of those who make it.

Speaking about the MAMI Movie Mela, Pentagon’s Director Khushbu Vaid says, “Having worked with MAMI Movie Mela in their first year, and doing so once again, especially as the on-ground event partners this year, we’re glad to have an increasingly strong relationship with the MAMI team. This year, despite facing adverse conditions on location and with the weather, Team Pentagon is very happy to have pulled off a truly successful event.”  

The event took place at The Tulip Star Hotel in Juhu on October 7th, 2017.

Photo Gallery

  • Pentagon Events & Activations Designs and Executes The MAMI Movie Mela 2017
    1/13
  • Pentagon Events & Activations Designs and Executes The MAMI Movie Mela 2017
    2/13
  • Pentagon Events & Activations Designs and Executes The MAMI Movie Mela 2017
    3/13
  • Pentagon Events & Activations Designs and Executes The MAMI Movie Mela 2017
    4/13
  • Pentagon Events & Activations Designs and Executes The MAMI Movie Mela 2017
    5/13
  • Pentagon Events & Activations Designs and Executes The MAMI Movie Mela 2017
    6/13
  • Pentagon Events & Activations Designs and Executes The MAMI Movie Mela 2017
    7/13
  • Pentagon Events & Activations Designs and Executes The MAMI Movie Mela 2017
    8/13
  • Pentagon Events & Activations Designs and Executes The MAMI Movie Mela 2017
    9/13
  • Pentagon Events & Activations Designs and Executes The MAMI Movie Mela 2017
    10/13
  • Pentagon Events & Activations Designs and Executes The MAMI Movie Mela 2017
    11/13
  • Pentagon Events & Activations Designs and Executes The MAMI Movie Mela 2017
    12/13
  • Pentagon Events & Activations Designs and Executes The MAMI Movie Mela 2017
    13/13

Subscribe to Newsletter

   

0

Twitter Feed

Facebook Connect

Recent Headlines