Showtime Events Partnered with Meroform to Create a Majestic Experience at World Expo 2017

Business Events | October 23, 2017 | News

Showtime Group Meroform Michael Menezes

There are two levels of World Expos that are held alternatively every 4 years. The next big one is the much talked about World Expo 2020 in Dubai while the other World Expo was held recently from June 10, 2017, to September 10, 2017, in Astana, Kazakhstan.

This World Expo saw the participation of over 100 countries that established their presence at the Expo with their national pavilions. The Expo was open to visitors for 3 months and its main theme was “Energy of the Future”.

This year, the bid to design, construct and manage the India Pavilion at Expo 2017 was awarded to Meroform India who worked in close partnership with Showtime Events to execute the same. The Pavilion was bifurcated into a Theme Pavilion and a National Pavilion and while the Theme Pavilion focused on “Future Energy” to showcase cutting-edge technologies and know-how of India in non-conventional and alternative energy resources, the National Pavilion showcased diverse strengths of India in areas such as science & technology, industry, agriculture, automobiles, information technology, textiles, gems and jewelry, handicrafts, leather etc.

Showtime joined Meroform to add a technology edge to the overall design and provide the entire visual content for the Pavilion. As many as a dozen films were produced by Showtime to showcase the varied topics covered at India Pavilion showcase.

With the focus towards the theme ‘Future energy’, a theme area with a spherical projection depicting the sun was created that brought into focus the International Solar Alliance that was launched by the Hon Prime Minister of India and the French President at the UN Climate Change Conference in Paris in 2015.

Showtime had also created an Augmented Reality experience for the visitors by using Kinect sensors. Using this technology visitors could select to click themselves and tag on social media, with a Smart India animation focusing on Asia’s first Carbon neutral IGI airport and the Delhi Metro Mass transit system or a Heritage India focusing on the Taj Mahal and Gateway of India.

“It was indeed a delight to join hands with Meroform to produce the Astana wonder. It simply goes to prove that collaboration is a spirit that can create magic”, recalls Michael Menezes, Chairman, Showtime Group. The world also recognized the India Pavilion as one of the finest pavilions at Astana and awarded it the Bronze medal.

Here is a lowdown on some of the exhibits from the India Pavillion at Expo-2017. 


A walk way in the pavilion which showcased India's future path on either sides through schemes like Smart Cities Mission, Smart Mobility Mission, Make in India Mission, The World Yoga Day etc. 


A product display of the innovative products made by authorities in India that help augment the use of power via renewable energy sources, like solar and wind and biomass energy.


The facade at the location of the India pavilion. An innovative desigh which denotes the power of future energy that India has planned to use through Solar and Wind and Hydro power. The windmills denoted by the pin wheels, rotate on pistons in the windy weather of Astana effortlessly, adding to the creative thought.


       The Sphere is a Projection Surface that played a film about the story of India and Future Energy.

Showtime joined Meroform to add a technology edge to the overall design and provide the entire visual content for the Pavilion.

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