Toast on a ROLL with 5 Lifestyle Brand Launches in 3 Weeks

by  EVENTFAQS Bureau Industry Watch | October 17, 2017 | News

Toast Events Puma Lee Reebok

September 19

Toast do it Differently for ZEEL’s &Prive Launch

Toast Event was awarded the mandate to conceptualize and execute the launch event for Zee Entertainment Enterprises Ltd.  - ZEEL’s premium English movie channel - & Privé HD

With an aim to drive conversations around fine cinema and its nuances, Toast Events crafted an unforgettable experience, right from the choice of the venue to the format of the event. Hosting the event at the Royal Opera House, Mumbai, the event changed convention and gave the media a unique experience. Creating interesting content through a panel comprising of India’s most celebrated non-conformist film personalities -  actors Vidya Balan and Konkona Sen Sharma along with film-maker Vishal Bhardwaj and producer Manish Mundra came together to celebrate ‘The Other Side’ of cinema. Moderated by Samar Khan.

Toast Events created minimalistic yet impactful décor, giving a larger than life visual of some of the acclaimed films that will be featured on the channel, creating parallel impact to the conversations on stage.

September 25

Reebok Announces Shahid Kapoor as Brand Ambassador and Launches New Store

Reebok was launching its new fitness hub in Bangalore, and as a lead up Toast Events first planned a series of flash mobs, that popped up to the surprise of passers-by at various populous locales of the city.

Then on the day of the launch, together with the store, the agency arranged for the announcement of Shahid Kapoor, through a surprise visit to the store launch!

October 3

Jacqueline Fernandez flaunts her curves at the Lee Jeans event!

The brief given to Toast Events make the event fun, casual and entertaining, and show the world how flexible and comfortable the BODY OPTIX denims are with the use of their brand ambassador Jacqueline Fernandez and introduce their contest Free Style to their audience.
 
“What better way to showcase BODY OPTIX’s flexibility & comfort than have Jacqueline complete a laser maze?” said Nikhil, Client Servicing – Mumbai, Toast Events. So, Toast built a laser maze in the Infiniti Mall’s Atrium overnight and were all set for Jacqueline to take center stage at the event. We invited 15 influencers to come before the event and try completing the laser maze while wearing the BODY OPTIX jeans and they all breezed through the entire course.

October 4

Toast events launches the much-awaited Mango Store at Delhi’s Select Citywalk

Spanish fashion brand Mango, which recently partnered with the online marketplace Myntra to manage its stores in India, opened its first store under the partnership at Delhi’s Select Citywalk Mall. Bollywood star Ileana D’cruz was present at the launch and was joined by Daniel Lopez, Vice-Chairman and Member of the Board of Directors, Mango and Ananth Narayanan, CEO, Myntra & Jabong.

Toast events played an important role to liaison with Mango International and Myntra India to conceptualise and curate the launch meticulously, being a big announcement for Myntra India to dive into the retail space. 

October 7

PUMA Takes Over the Streets

Global sportswear brand PUMA in association with Homegrown unveiled the next chapter of the #RunTheStreets platform. PUMA organized a marquee event that brought the RTS philosophy to life.  

The day long event, which took place at the Todi Mills Social, in Mumbai, was managed by Toast Events. The event featured multiple workshops by next generation entrepreneurs. The event culminated into an after party at Summer House Café which was attended by likes of Divine, Mukti Mohan, Flying Machine (b-boy crew).