Victor Tango Conceptualise and Produce a Unique IP for Fox Life: GRILLED

Marketing | October 17, 2017 | News

Victor Tango

Victor Tango have created a unique lifestyle IP for FOX LIFE, titled GRILLED. While the ownership of the IP lies with Fox Life, the format has been created and produced by the agency for the channel.

Pegged as India first foos entrepreneurship show, Grilled, features 12 Aspiring restaurateurs, who compete in real life restaurant challenges with real diners to prove their mettle and the investment-readiness of their idea. These foodpreneurs are judged by a panel consisting of a restaurant baron, a foodie celebrity and an international chef. The winner of the contest will get a funding for his/her restaurant beginning from  INR 1 Crore. 

The show premiered on Fox Life on October 9 at 9:00 p.m.

Watch the promo of Grilled here:

 

12 Aspiring restaurateurs compete in real life restaurant challenges with real diners to prove their mettle and the investment-readiness of their idea, in this TV IP.

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