EG! ties up with Orion Mall for Creative Duties and Managing its Digital Media

Marketing | October 17, 2017 | Press Release

EG! Orion Mall

EG! a Mumbai-based Communication house has been appointed to handle the creative duties as well as the Digital media account of Orion Mall-Panvel. The mall is the first modern retail shopping centre in the city of Panvel, adjoining the Mumbai metropolis.

The agency has a long and vast experience in the space of retail experiential communication as well as digital media communications, which earned them this mandate with Orion Mall. EG! will be responsible for the creative communication strategy for the various needs that the mall has - across different media forms, including ATL, BTL, OOH & Digital.

Commenting on the duties, Vjay Dewan, Chief Creative Guardian, EG! said, “We feel, we are in a distinctive position, as we understand malls and their unique needs. We are very happy to partner this first modern retail shopping centre in the city and we hope to set many benchmarks in its communication standards. Our mandate is to provide advertising, brand, digital and activation solutions for an aspirational market that is growing at a surprisingly fast pace”.

Speaking about the association, Robert Boomiyar, Centre Head, Orion Mall-Panvel said, “We believe EG! is well versed with the operational and marketing issues of malls as they have proved from time to time. They will handle our creative & digital media duties. Orion Mall Panvel, the first mall of Panvel city, looks forward to working as a team with EG! to roll out its communication drive.”

The Mumbai-based agency has a long and vast experience in the space of retail experiential communication as well as digital media communications, which earned them this account with Orion Mall.

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