The Complete Low-Down on the 12th Kyoorius Designyatra and Awards
by EVENTFAQS Bureau Business Events | October 16, 2017 | News
India’s biggest annual conference on design and innovation – Kyoorius Designyatra 2017 successfully concluded at Grand Hyatt, Goa. The theme of the 12th edition was – ‘Optimism’, which focused on how even though the world around us has changed there is hope for a brighter tomorrow. The event saw a mix of delegates from various sectors in advertising, marketing, and the design industry. The attendees included a unique mix of students, young professionals, marketing heads, brand managers and design heads.
Day 1 kick-started by Graham Fink, Chief Creative Officer, Ogilvy who enthralled the audience on how art and technology were seamlessly used for his ‘Drawing With My Eyes’ project. He was followed by Prasanna Sankhe, Founder & Creative Head, Hyphen India - the well known inventor/designer of the internationally acclaimed ‘Ish’ (Indian Stretchable Time) watch. He spoke about his journey from advertising to starting his own Brand solutions design company. Post lunch was a fascinating session by Andy Chen and Waqas Jawaid, Partners at Isometric Studio on graphic designing breaking stereotypes and going beyond just consumerism. Christopher Doyle, Creative Director, Christopher Doyle & Co. Australia was up next and spoke about his experiences working with a variety of clients while logo designing. Among other speakers were Cheryl Heller, Founding Chair of MFA Design for Social Innovation at SVA and Madhav Raman, Partner, Anagram Architects, who shared his experiences about designing buildings in Greater Noida, and a wine and coffee bar called ‘Perch’.
The first day concluded with interesting masterclasses by Adobe - one about ‘Adobe illustrator’ and the other workshop was about creating responsive websites without writing codes.
Rajesh Kejriwal, Founder CEO of Kyoorius, commented, “Kyoorius along with its partners constantly strives to bring the best minds of our generation to come and share their visions and insights with the attendees. Our focus for the 12th edition of Kyoorius Designyatra has been on ‘Optimism’ and how it is not only fueling imagination but also defying boundaries and overcoming stereotypes. I’m sure our delegates will leave with a lot of inspiration and mental stimulation.”
The second day commenced with Hlynur V. Atlason, Founder and Creative Director of ATLASON Studio. He was followed by Stephen Burks, Principal of his studio - Stephen Burks Man Made and an extremely interesting session with Noriaki Onoe, Creative Director, Dentsu Inc. in Japan who enthralled the audience with his presentation and talk on some his most innovative campaigns. Post lunch Thomas Widdershoven, Director and Designer of Thonik shared insights on various concepts and his project - Yoni. This was followed by a panel ‘Type Design Now’ which discussed Indic Type. The panelists included Ishan Khosla, Kimya Gandhi, Noopur Datye and Sol Matas.
Jon Noorlander, Executive Creative Director of Method Studios led the day post a short tea break taking the audience through his body of work using the Adobe Remix software and his client experiences. The second day ended with a humorous session by Jackson Tan, Creative Director and Co-Founder of BLACK and PHUNK who was inspired by the Batman logo. His recount of his entry in the design industry had the audience in splits.
Day 2 of Kyoorius Designyatra ended on an exciting note leaving the delegates looking forward to the final day and the Kyoorius Design Awards 2017. With 25 Blue Elephants this year, the Kyoorius Design Awards honoured and celebrated the most outstanding and innovative work in design and visual communication. Apart from these, Kyoorius also awarded some of the upcoming creative stars with the Kyoorius Young Blood Awards that showcased and encouraged young professionals to ideate and innovate in the creative fields.
With awards in a wide-ranging list of categories, OPEN Strategy & Design won the maximum Blue Elephants this year. Kyoorius received over 400 entries for Kyoorius Design Awards out of which 44 were the In-Book winners. There were no Black Elephants awarded this year. The Kyoorius Design Awards aim to honour good design, designers and design oriented companies in India. The Kyoorius Young Blood Awards received over 300 entries with 4 Red Elephants being awarded and 20 In-Book winners this year. Apart from the cash prize, these winners also got an opportunity to have their work published in the Kyoorius Awards Annual.
The awards were a glitzy finale for Kyoorius Designyatra 2017 that ignited a lot of interesting conversations and original ideas among the delegates. The third and final day of Kyoorius Designyatra saw a great line-up of speakers including Morag Myerscough – Founder and Designer, Studio Myerscough, Lizzie Mary Cullen – Pen and ink Illustrator and Writer, Lizzie Mary Cullen, Lord Christopher Laverty – Author, Clothes on Film, Leeroy New – Artist and Designer, Lab New and Saskia Neuman – Global Art Manager, Absolut. The 12th edition of Kyoorius Designyatra ended with Samuel Ball – ECD at Large; and Founder, Lean Mean Fighting Machine taking the delegates through a lively discussion on thinking without restrictions and inhibitions in order to be an optimist.
Details for the award winners available on:
The conference took place from October 13 - 14 at the Grand Hyatt, Goa, and the theme for the 12th edition of the poverty was ‘Optimism’.